How do you generate leads as a B2B business owner or marketer? You most likely have some stories to tell, as well as plans in place. Leads are critical to your business, and if you’re just getting started, don’t worry; here are some pointers to help you get started with a successful lead generating strategy

1. Make Your Call-to-Action (CTAs) Relevant

You know the importance of optimized content, and to boost it even more, you need relevant CTAs in there. Make your target audience sign up, share, or follow through with your CTAs. How? First, keep your CTAs clear and engaging.

Next, use text on the button that clearly describes the action you want the user to take. Visual cues, like arrows, can also lead users to your CTA, which will increase the chances of clicks!

2. Implement Exit-Intent Pop-Ups

A strategically placed exit-intent pop-up is better than surprising your audience with immediate ones that go off the moment they land on your site.

When using exit-intent pop-ups, have a “yes” and “no” option and clear action triggers with a simple text. You can throw in an image if you want to.

And to know if it’s effective, perform A/B testing. Doing so will let you mix it up to identify what works best for your brand.

3. Gate Your Premium Content

Get valuable contact information through your premium content by gating it. For you to get the most out of this type of content, use intelligent forms and avoid repeat fill-out requests, then have an SEO-optimized landing page for each piece. Don’t forget a Thank You page when the user performs your desired action, too!

4. Identify Your Specific Website Visitors

Use Visitor InSites state-of-the-art website visitor identifier technology that provides you the identities of your specific website visitors. Visitor InSites will tell you the anonymous people on your website looking for what you sell. You’ll receive their names, contact info, company, title, and personal LinkedIn profile.

5. Don’t Be Afraid to Repurpose Content

You can breathe new life into existing content by repurposing it for various channels. Use your well-performing blog posts on social media to start a conversation.

Another effective way to repurpose content is to bundle them into a well-designed eBook and have it on a landing page with a gated download. From there, you’ll be able to collect fresh email addresses for new leads.

6. Create a Direct Mail Campaign

A direct mail campaign is easy—reach out to customers who have already done business with you or even the ones who have signed up for your email list. Create a segment based on their buying patterns and time lapsed, and then target them with customized messages. A great way to encourage them to respond would be to provide an incentive and ensure your customer service is ready to receive emails from these customers and make them feel comfortable.

Final Thoughts

Generating leads for B2B is mainly about giving your prospects ways to get to know you. These tips can help you build a solid marketing strategy that will increase your leads and, eventually, more sales. That said, an effective B2B marketing strategy is pivotal to your success. Therefore, invest time and effort into it and test as much as you can to figure out what works best for you and your prospects. Give it a bit of time, and you’ll be able to hit the right spot.

You don’t need to do it alone. Visitor InSites can help you with B2B lead generation! We deliver leads in your market, from those visiting your site to those searching your keywords. Contact us today to get started!



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