Mike Berens

As a marketing executive, you understand the importance of reaching the right audience at the right time. In today’s competitive market, it’s essential to identify high-intent users and capitalize on their interest to drive conversions and improve ROI. This article will dive deep into the cutting-edge people-based targeting technology, which outperforms generic interest-based targeting and …

Boost ROI with Intent Audience Solutions: Executive Guide Read More »

Jump Ahead In today’s competitive business environment, B2B lead generation is critical for the success of any organization. It involves the identification of potential customers or clients who are likely to be interested in the products or services offered by the company. Traditional lead generation strategies, such as email campaigns, trade shows, and cold calling, …

Advanced Strategies for B2B Lead Generation Read More »

Jump Ahead Why Growing Your Business in 2023 Matters (And Why You Should Read This Post) Hey there, business owners! 2023 is officially here, and with it comes new challenges and opportunities for your business. Whether you’re a seasoned entrepreneur or just starting out, you know that staying ahead of the competition is crucial for …

Elevate Your Business Growth with the Latest Tools and Strategies for 2023 Read More »

Jump Ahead Mason Bell Read More The amount of detail Visitor InSites sends us on our site visitors is amazing. Previously, we only saw some business visitors and tagged HubSpot visitors. Now we can see all of our visitors; Names, personal email, business emails, LinkedIn’s, phone numbers and business info. Roger Craft Read More Awesome …

Foolproof Tips for Generating Roofing Leads in 2023 and Beyond Read More »

In today’s digital age, having a strong online presence is crucial for businesses of all sizes. One effective way to reach and engage potential customers is through targeted advertising on social media platforms like Facebook and Google. In this article, we’ll be exploring the benefits of uploading your intent audience to these platforms for targeted …

Why Custom Intent Audiences are Effecting in Facebook and Google Ads Read More »

In our previous blog post, we discussed the importance of understanding and targeting an intent audience in B2C marketing. In this follow-up post, we’ll be diving deeper into the concept of marketing audiences and exploring different ways to segment and target them effectively. Why Segmenting Your Marketing Audience is Important: One of the key benefits …

Importance of Understanding and Targeting an Intent Audience in B2C marketing. Read More »

In the world of marketing, understanding your target audience is crucial to the success of your campaigns. Whether you’re a B2B or a B2C company, knowing who you’re trying to reach and what they’re interested in will help you create targeted and effective marketing efforts. In this blog post, we’ll be focusing specifically on B2C …

What is a B2C Intent Audience? Read More »

Sales funnels are essential for any business, but they can be especially critical for companies that rely on B2B SaaS sales. A well-designed sales funnel can help you to generate leads, close deals, and grow your business. But how do you exactly optimize your B2B SaaS sales funnel? Boost Awareness with Top-of-Funnel (ToFu) Content One …

How to Optimize Your B2B SaaS Sales Funnel Read More »

Lead Scoring Intent data can be an extremely valuable tool for businesses, especially when it comes to lead scoring. By understanding the intent of potential buyers, businesses can score leads in order to prioritize and target the most interested and qualified prospects. There are a few different ways businesses can use intent data for lead …

How Businesses Can Use Intent Data for Marketing Purposes Read More »

Lead generation and multi-channel marketing are critical for B2B and technology companies. Using multiple channels will increase your effectiveness and potential. Today, most B2B technology companies provide services and products similar to yours. Acquiring new customers and demonstrating the value of your offerings can be difficult, especially if you want to convince them to choose …

What to Know About Multi-Channel Lead Generation Read More »

B2B intent data can be defined as the data captured by a company about the online behavior of their potential and existing business customers. This data includes information such as the keywords that were searched for, the websites that were visited, and the content that was consumed. B2B intent data can be used by sales …

5 Ways on How to Use B2B Intent Data to Leverage ROI Read More »

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take the desired action—be it filling out a form, becoming a member, or making a purchase. Funnel analysis is one of the most powerful tools CRO experts have in their arsenal. Continue reading to learn more about improving CRO …

Funnel Analysis 101: How It Increases Website Conversions Read More »

If your website is generating leads but not seeing conversions, it could be due to several factors. Maybe your leads are interested in what you’re selling but don’t have the budget. Or, they could be ready to buy but unsure if you’re the right supplier. It’s essential to understand the reasons your leads aren’t converting …

Possible Reasons You Are Failing to Convert Your Leads Read More »