Mike Berens

Partner - Visitor InSites | Growth Consultant

Demand Generation vs Lead Generation

Demand Generation VS Lead Generation

Let’s take a closer look at demand generation vs lead generation. Both demand generation and lead generation are critical components of a B2B marketing strategy. You can’t create leads efficiently and consistently unless you’re also generating demand and producing demand doesn’t do much unless it’s converting leads to sales.  It’s important for business growth to adapt …

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MQL vs SQL, both marketing and sales should always have the same end goal. However, MQL vs. SQL is a typical point of contention between them. To build the best marketing and sales strategy it’s also important to understand the difference between demand generation and lead generation. While marketing departments strive to create as many …

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Intent Data

B2B Intent Data 101

Intent data and how it helps your business Looking for the right kind of people to market to has always been one of the biggest challenges of B2B sales and marketing. But what if you can finally target the behavior signals of your prospects, so you’ll already know that they have the intent to purchase …

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B2B Sales

What is B2B Sales

B2B sales (business to business) is the process of companies selling products or services to other companies. The B2B sales process is an ongoing cycle that begins with identifying a need and ends when you have generated enough qualified leads to sell your products or services. If your company is in the B2B space and …

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Identity Resolution Multiple Devices

Identity Resolution 101

Identity Resolution is the process of combining multiple unique identifiers across devices to build a cohesive, omnichannel view of your target market, so you can reach them online and offline. Identity Resolution tools tie online behavior to an individual’s unique identity, giving companies the information they need to hone in on their target market with …

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How SMBs Increase Revenues With Visitor InSites

How SMBs Increase Revenues With Visitor InSites

How SMBs Increase Revenues With Visitor InSites Small and mid-sized businesses (SMBs) spend a lot of money and time driving traffic to their website, after all, one of the best sources for new business is inbound traffic.  Digital channels have become critical as the pandemic has forced us all to limit business travel, in-person meetings, …

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