How do you generate leads as a B2B business owner or marketer? You most likely have some stories to tell, as well as plans in place. Leads are critical to your business, and if you’re just getting started, don’t worry; here are some pointers to help you get started with a successful lead-generating strategy. Lead …
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Business owners have learned to invest in websites and online marketing as customers flocked towards online retail in the last few years. Even businesses not in the e-commerce sector learned the importance of an effective online presence through websites that promote their visibility. With that said, website traffic is another crucial factor in business growth. …
Let’s take a closer look at demand generation vs lead generation. Both demand generation and lead generation are critical components of a B2B marketing strategy. You can’t create leads efficiently and consistently unless you’re also generating demand and producing demand doesn’t do much unless it’s converting leads to sales. It’s important for business growth to adapt …
MQL vs SQL, both marketing and sales should always have the same end goal. However, MQL vs. SQL is a typical point of contention between them. To build the best marketing and sales strategy it’s also important to understand the difference between demand generation and lead generation. While marketing departments strive to create as many …
Intent data and how it helps your business Looking for the right kind of people to market to has always been one of the biggest challenges of B2B sales and marketing. But what if you can finally target the behavior signals of your prospects, so you’ll already know that they have the intent to purchase …
B2B sales (business to business) is the process of companies selling products or services to other companies. The B2B sales process is an ongoing cycle that begins with identifying a need and ends when you have generated enough qualified leads to sell your products or services. If your company is in the B2B space and …
Visitor InSites B2B Lead Generation Tools Imagine a world where you can identify specific people searching for your business with chosen keywords and who is visiting your website? It sounds impossible, right? And until recently, it was. But now, thanks to Visitor InSites, it’s a reality. For B2B businesses, identifying specifically who is searching using …
Identity Resolution is the process of combining multiple unique identifiers across devices to build a cohesive, omnichannel view of your target market, so you can reach them online and offline. Identity Resolution tools tie online behavior to an individual’s unique identity, giving companies the information they need to hone in on their target market with …
Maximize Your Marketing ROI Unfortunately, when a company faces a budget crunch, it’s always the marketing team that gets hit first. This is largely because, ironically, marketers fail to market themselves. They struggle to point to the clear return on investment (ROI) that their work delivers. Some of this is down to poor tracking of …
Why HubSpot Users Love Visitor InSites HubSpot is a fantastic marketing automation platform full of different tools that make it easy to stay connected to your customers and the prospects you’ve identified. A big factor in moving a prospect through your sales pipeline is consistent communication that keeps them engaged with your marketing message. One …
How SMBs Increase Revenues With Visitor InSites Small and mid-sized businesses (SMBs) spend a lot of money and time driving traffic to their website, after all, one of the best sources for new business is inbound traffic. Digital channels have become critical as the pandemic has forced us all to limit business travel, in-person meetings, …
Visitor InSites VS IP Based Identifiers As you may know, there are several visitor identifier tools available. What most of these tools do is they take the IP address (or range of IP addresses) that your visitors are coming from and apply some heuristics to them in order to figure out what business is most …
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