Intent data and how it helps your business

Looking for the right kind of people to market to has always been one of the biggest challenges of B2B sales and marketing. But what if you can finally target the behavior signals of your prospects, so you’ll already know that they have the intent to purchase to market accordingly? This is what B2B intent data is all about.

Information is extremely powerful in today’s marketing world. The industry has advanced from trying to appeal to customers to outright predicting what they will buy and placing themselves in front of target audiences at the right time. By harnessing the data generated by Visitor InSites, it’s possible to beat your competition by finding these buyers before they do, even if they’ve never visited your website before.

This is where intent data plays a huge role in your marketing strategy. By utilizing technology such as Identity Resolution, behavioral tracking, and machine learning, you can access highly accurate and hyper-targeted lists of buyers in your market. You can then use this information to create successful campaigns across all marketing channels. And this is all while complying with privacy rules.

But how exactly does intent data work, and what technologies must you use in order to harness it in your marketing strategies?

Intent Data

Next-Gen Intent Data

See the prospects searching the web for what you offer.

What is intent data?

Intent data is essentially a set of data that shows what someone is interested in. From this data, businesses can see what products and services that person is likely to purchase, what they might buy next, and when they might make a purchase. In short, it’s data that is generated as a result of someone’s intent to buy something or register for a service.

Intent data is used to proactively identify potential buyers searching online for similar products and services your company is selling or offering. Instead of blindly looking for the right prospects or waiting for them to fall into your hands, B2B intent data takes a more proactive approach. By observing the behavior of these users, you can instantly interact with them directly and make your offer.

Buyers research more than ever before, and this paves the way for intent data

According to Forrester 90% of B2B customers start their buyers’ journey with a search. In addition to this statistic, B2B buyers look at 2-7 websites before reaching out to a vendor.

Statistics like this show that shoppers are more likely to research something before they buy it. In other words; they show their intent to purchase something instead of making an impulse decision. As a result of this intent, potential customers generate a lot of data that can be used by marketers to target them with specific products and services.

With intent data from Visitor InSites, you can receive the specific people researching the keywords related to your business.

Where does buyer intent data come from?

Intent datasets are often created by tracking the information that is generated by buyers. This is usually split into first-party intent data and third-party intent data.

First-party intent data is data that has been collected from your own users. For example, you could collect visitor analytics using Google Analytics, or you could use your Customer Relationship Management software to see who has visited your website, who has signed up for your newsletter, and who has placed an item in their cart.

Third-party intent data refers to datasets that have been provided by sources that are not a part of your company. For example, third-party data could be purchased from B2B publishers or it can be provided by offsite data collected from interactions on other websites.

Visitor InSites funnel builder intent data is unique to your specific company and keywords. Your data is unique and only you have access to the people searching your specific keywords.

In general, the main difference is that first-party intent data is owned by you; it’s a unique dataset that nobody else has access to and is specific to your business or industry. On the other hand, third-party intent data is accessible to everyone, meaning your competitors also have access to it. Visitor InSites intent data is owned, just like first-party intent data is by you.

How does B2B intent data work?

Here’s a great example of B2B intent data in action: When a user is browning the internet looking for a particular software product, they usually do a bit of research by going online. As they perform their online search, they leave a trail of intent signals in their path, consisting of page clicks, time spent on a particular page, reading blog posts and more. B2B intent data is a collected set of those signals. When the user leaves a strong trail of those signals, it indicates the level of interest that they have in your product. This, in turn, can then help you create a target marketing campaign for them.

How Visitors InSites is different

The way intent data is collected and used can drastically change its relevance and effectiveness.

People-Based Identification

Intent data is usually based on IP addresses that are used to identify companies and large organizations. You may also be asked to use proprietary software to access the intent datasets which isn’t ideal for different use cases.

Visitors InSites works differently from competitors by identifying specific people who are in the market for what you have to offer. This people-based intent system provides actual person searching so you can find their contact and business information. We also provide data to clients so that it can be parsed by your own software instead of requiring you to use a proprietary system.

Identity Resolution

Our technology also makes full use of Identity Resolution. This is a process of combining multiple unique identifiers across multiple devices to build a more comprehensive profile of people that you can target. This allows you to reach them not just through online channels, but also through traditional marketing options such as mail.

A large number of your customers might never visit your website, and an even smaller amount will actually fill out contact forms. With the increasing popularity of VPN software to hide a buyer’s identity, it’s become even harder to target potential audiences. Visitor InSites uses identity resolution to connect different unique identifiers that can help form a more complete customer profile, giving you more ways to contact your potential customers.

Contact Visitor InSites Today

If you’d like to learn more about our Funnel Builder Intent Data, don’t hesitate to get in touch with our team today to find sales prospects who are in the market for what you offer right now.

What is B2B Intent Data?

B2B intent data are B2B prospects and companies who have showed intent signals for a specific product or service.

What is Intent Data?

Intent data is information of individuals and companies that have shown buying signals for a specific product or service.

How is Intent Data collected?

Intent data is collected though publisher networks from either a IP Address or a person’s unique identifier.

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