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From The Blog
Regardless of your sales development strategy, those alone won’t be able to bring in enough new customers to increase sales and their B2B outside sales
B2B marketing is heavily dependent on good intent data in order to be successful. This data allows for powerful conversion outcomes, improved demand generation, and
We’ve all seen our fair share of B2B marketing trends come and go. However, one unmistakable trend is the use of buyer intent data for
B2B lead generation and customer lifecycle marketing help businesses keep track of their customers and prospects throughout the buyer journey. By understanding the different stages
New sales leads are as close as lighting up your Dark Sales Funnel
Have you heard of The Dark Sales funnel? It’s a relatively new term for sales prospects that you don’t know about. They are in the market for what you sell and have even been to your website, but you don’t know who they are … and they could be your greatest source of new sales. So how do you bring them to light?
The success of B2C and B2B sales and marketing is heavily reliant on data. However, just using the data to reach out to prospects is