We’ve all seen our fair share of B2B marketing trends come and go. However, one unmistakable trend is the use of buyer intent data for more effective and efficient marketing.

What is Buyer Intent Data?

Buyer intent data is a collection of information about a prospect that helps you understand their needs and the stage in the buyer’s journey they’re in. Buyer intent data includes things like keyword searches, web page visits, interactions with marketing content, and social media activity.

In order to collect and use buyer intent data effectively, you need a tool or platform that can collect, organize, and analyze data from all of these sources, and present it in a way that makes it easy to use.

Why Use Buyer Intent Data?

Traditionally, marketing has been a numbers game. The more people you reach, the more conversions you’ll get. And to reach more people, you need to spend more on marketing.

With buyer intent data, you can take a more targeted approach. Instead of reaching a wide audience and hoping that a few people are interested in your product, you can target your marketing to people who have already demonstrated interest in your company, product, or industry.

This means that you can reach your target audience with less effort and expense. And, because you’re targeting people who are already interested in your product, you’re more likely to convert them into customers.

But several misconceptions surround buyer intent data. With so many tools and techniques to sort through, it’s important to know what’s fact and what’s fiction. Here are five myths about buyer intent data you should know about. Read on!

5 Popular Myths on Buyer Intent Data


  • More is Better

It’s a common principle that more information is better than less. More data can help optimize your marketing campaigns and help you understand your customers’ needs. However, this is not always the case when it comes to data. Too much data can actually be counterproductive. It can overwhelm your team and make it difficult to find actionable insights.

If you are using data to identify potential customers, it’s important to focus on quality over quantity. Look for data that is accurate and up-to-date. This will help you target your marketing efforts and avoid wasting time and money on leads that are not interested in your products or services.

  • All Data is Created Equal

This is simply not true. There are different types of data, each with its own benefits and drawbacks. For example, public data is readily available and can be useful for identifying potential customers. However, it is often inaccurate and outdated, so it should be used with caution.

Meanwhile, private data is not readily available but is often more accurate and up-to-date. This type of data is typically collected by companies and organizations and can be used to target specific audiences.

  • Data is a “Set it and Forget it” Proposition

Data is not a “set it and forget it” proposition. To get the most out of your data, you need to regularly update and clean it. This includes removing duplicate and outdated records and adding new data as it becomes available.

  • Data is Expensive

Data can be expensive, but it doesn’t have to be. There are several free and low-cost data sources available, including public databases and data aggregators.

  • Data is Too Complicated

Data can be complicated, but it doesn’t have to be. There are several tools and services available to help you make sense of your data.

Data is a powerful tool that can help you improve your marketing efforts, but only if you use it correctly. Keep these five myths in mind to avoid making common mistakes.


Big data can be a powerful tool for marketing, but only if you use it correctly. There are many myths surrounding big data, so be sure to keep these five in mind when you’re planning your next marketing campaign.

Are you looking to identify website visitors and gauge your B2B customers’ intent data? Visitor InSites can help! Our person-based intent data provides clients with specific people searching the web for their keywords. Meanwhile, our competitors use IP technology and can only provide intent from a business name. Boost your ROI with intent data by scheduling a call with us today!