How Businesses Can Use Intent Data for Marketing Purposes

Lead Scoring

Intent data can be an extremely valuable tool for businesses, especially when it comes to lead scoring. By understanding the intent of potential buyers, businesses can score leads in order to prioritize and target the most interested and qualified prospects.

 There are a few different ways businesses can use intent data for lead scoring. One way is by looking at the keywords that prospects are searching for. If a prospect is searching for keywords that are related to your product or service, they are more likely to be interested in what you have to offer.

 Another way to use intent data is by looking at the topics that prospects are interested in. If a prospect is reading articles or visiting websites that are related to your product or service, they are more likely to be interested in what you have to offer.

You can also use intent data to score leads based on the level of interest they have shown. For example, if a prospect has visited your website multiple times or subscribed to your newsletter, they are more interested than someone who has only visited your website once.

Targeted Advertising

There are a number of ways that businesses can use intent data to improve their targeted advertising. One way is to use it to identify the keywords that are being used by potential customers when searching for products or services like yours. This information can then be used to develop more targeted ad campaigns that focus on these keywords.

Another way to use intent data is to track the online behavior of potential customers as they interact with your website or other online content. This information can be used to better understand what type of content is most effective at converting potential customers into paying customers. Additionally, this data can be used to improve the targeting of future advertising campaigns.

 Finally, businesses can also use intent data to create custom audiences for their targeted advertising efforts. By understanding potential customers’ online behavior, businesses can create audiences that are more likely to be interested in what they have to offer. This type of targeted advertising can be quite effective at driving conversions and sales.

Email Marketing

There are numerous ways businesses can use intent data to their advantage, but one of the most direct and effective is through email marketing.

 By understanding the intent data of their customers, businesses can send highly targeted and relevant emails that are more likely to be opened and acted upon. 

For example, if a customer is showing purchase intent for a particular product, the business can send them an email with an attached special offer or discount. Or, if a customer is showing research intent for a particular topic, the business can send them an email with helpful resources and information.

 The possibilities are endless, but the bottom line is that using intent data can help businesses send more effective and successful email campaigns.

Final Thoughts

Intent data is a powerful tool that can be used by marketers to understand the needs and desires of their audience. While intent data is not a perfect solution, it can be a helpful way to gain insights into the minds of consumers. When used correctly, it can help businesses to improve their marketing efforts and better serve their customers.

Gain valuable insights into what potential customers are interested in with the help of Visitor InSites. We are intent data providers that deliver the names and contact information of anonymous website visitors, allowing you to engage in sales conversation both digitally and directly. Schedule a strategy call today!