Organizations have many ways of measuring website performance, including page views, impressions, traffic sources, engagement metrics, and more. But how do these measurements translate to business value?

The answer is visitor tracking. With visitor tracking tools like Google Analytics, organizations can see which links are the most popular on their site; where visitors come from; what they do on the website; and even where they go when they leave. Visitor tracking can be a powerful tool for marketers, as it helps them understand what content resonates most with their customers.

However, visitor tracking is essential to improving website performance from a technical perspective as well. Visitor tracking tools help you determine which links are the most effective and where you need to make changes. Visitor tracking helps marketers build an even stronger relationship with their customers, but it also supports website performance from a technical perspective.

 Visitor tracking works by adding code to your website which allows web analytics software (e.g., Google Analytics) to identify users as they interact with the site.

Here are five ways that visitor tracking improves the web performance of your site:

The Value of Visitor Tracking

1. Traffic Sourcing

The primary reason businesses host websites online is to connect with an online market. Since digital footprints are traceable online, it’s much easier to get information from specific visitors. Through visitor tracking, you can determine which search engines are directing traffic to your site. Moreover, you can be as specific as finding out the exact links and sources that lead them to your landing pages.

Understanding where your online traffic comes from helps you review your ongoing marketing options and link-building strategies. This lets you give more focus on specific ad campaigns while limiting your resources on less effective links. Visitor tracking provides insight into the campaigns that are working and the ones that might need a little work.

2. Tracks Referrals & Bounce Rate

Tracking visitors doesn’t just apply to specific terms; it also lets you access specific posts and shares of your links. Most businesses utilize this data in tangent with referral campaigns. You can use this information to gain and build rapport with your current clientele. This helps you maintain stronger client relations while promoting your business relationship to higher levels.

3. Exposes Unique Visitors

Besides finding where your traffic comes from, it’s even better to know the specifics of your online visitors. Through visitor tracking, you can identify unique visitors to get more information on specific customers. This lets you have more information to realign your targeting strategies and help you make the right decisions when improving your website. You can identify your specific website visitors by name, contact info, work info, and social profiles. Visitor tracking helps you understand the behavior of your unique customers so you can improve their experience on your website.

4. Visibility into Visitors Intent

Visitors leave a site for many reasons: they might not like that specific landing page, or they might find your content boring. Visitor tracking tools show you where visitors go when they click away from your site. Visitor tracking helps you identify which links and landing pages are the least popular so you can improve content, ads, and product information. Visitor tracking tools show you where visitors go when they click away from your site. Visitor tracking is a way of identifying why visitors click away as soon as they land on your site, and resolving those issues.

4. Presents Conversion Ratings and Bounce Rates

Standard web development tools won’t give you the right information you need to measure your website’s efficiency. Thankfully, visitor tracking can help you evaluate your website’s functions by presenting conversion ratings. This enables you to see which visitors sign up with your newsletters or complete your sales funnels.

As a complement to conversion ratings, bounce rates reflect your online visitors’ disinterest in your site. This variable counts online visitors who leave your site immediately or don’t access content beyond your homepage. This information is vital to help you tally your site’s true effectiveness. Additionally, reducing your bounce rates will be great for your site’s ranking in search engines.

A high bounce rate is problematic in many ways: in addition to wasting money and time, it can also be an indicator of bigger problems with your site. Visitor tracking helps you understand why visitors click away within seconds of landing on your page. Visitor tracking tools usually provide additional data points so you can determine which keywords, links, or ads are driving traffic away.

After all, bounce rates measure visitors’ interest in a site after one page view. Visitor tracking helps marketers address this issue by identifying the specific action that drives the high bounce rate and deals with the issue. Visitor tracking is a way of identifying why visitors click away as soon as they land on your site, and resolving those issues.

Final Thoughts

In today’s age, having access to information is no longer an advantage. Instead, what you do with that knowledge will dictate the benefits you’ll receive from it. Through effective visitor tracking, you can enhance your website maintenance processes by providing you with more extensive analytics. Doing so helps you realign your targeting strategies and measure an accurate representation of your marketing campaigns’ success.

Sticking to basic data provided by your web hosting provider isn’t enough to measure your website’s success. If you want to identify website visitors from the US to improve your targeting strategies, we can give you the precise and efficient tools to achieve that goal. Schedule a strategy call with us, and discover how our service can improve your lead generation and supercharge your marketing efforts!

Visitor InSites uses Identify Resolution technology to track and identify your specific website visitors. Visitor InSites can provide you the specific people who visited and what they are interested in.


Schedule a call to use visitor tracking to identify your specific website visitors