Converting Website Visitors in 2021
Operating a business in 2021 is all about strategy, tactics, and instincts. The market is as competitive as ever. And while it’s good to receive interest from visitors, what you need are customers. What’s your strategy to convert website visitors into paying clients?
Today, there are tons of tools and strategies you can use to connect with audiences and find qualified leads. But your focus should be on converting those leads into paying customers and eventually loyal buyers that will contribute to your business’s overall growth and success.
Converting website visitors may be challenging, but it’s not impossible. It’s doable because it’s all about focusing on your customers, their experience, and how you can engage with them and keep them interested until they hit that checkout button.
Here are some tips on how you can turn your visitors into customers:
Make Sure to Engage at Every Stage
The best way to do business these days has changed. Today, you don’t have to wait until someone becomes a customer before you acquire better and more accurate data about them. You can use the information available to you through various marketing tools to engage your prospects at every stage of their buying journey. You can identify prospects who are searching for your keywords early in their buyers journey.
For the most part, people don’t buy items right away anyway these days. Often, they take the time to weigh their options and compare and contrast various brands. It is when it is most vital that you are present during B2B sales buyers’ journey. You must not only strive to show you’re the best choice, but you also have to engage with them to convince them.
There’s no conclusive way to predict when a customer will make their purchase, but you can be there throughout their decision-making process. Your priority should be to present yourself to your prospects as much as possible and establish yourself as a familiar brand and, therefore, prove to be a more reliable choice.
Establish Your Strategy Before Anything Else
The tools available for digital marketing that create a positive and engaging buying journey for your prospects ensure that nothing has to be a guessing game. In fact, it’s in your best interest not to leave things to chance.
You have to make sure that you already have a strategy before you can start executing anything. For one, it ensures that you don’t fumble along the way. It will also save you time and money. Part of your strategy should be to know your target audience, what they like, what they don’t like, and so on.
Moreover, you need to know what channels you must prioritize to have the best reach to your desired audience.
Go Beyond Sales and Marketing
With so many tools available, you might make the mistake of relying too heavily on your sales and marketing. However, there is more to business than just the right product, content, and more.
People are a lot more concerned with the integrity of the company they’re buying from. Make sure to showcase your brand’s values and beliefs strategically. It can add a lot of value to their experience as well their opinion of your brand.
You would be surprised, but being the right kind of company can go a long way. Of course, the values that your prospective customer will vary depending on the industry. That is why you must understand the audience you’re targeting before anything else.
Use Identity Resolution to Identify Visitors
Visitor InSites can identify the specific people visiting your website. Knowing who is clicking your ads, reading your blog, and looking at your product pages gives you a significant advantage over your competition.
One of the best ways to turn website visitors into customers is to identify who they are and reaching out to them personally. Visitor InSites will provide you your website visitors, names, email addresses, phone number, LinkedIn profiles, and their company information.
5 Ways to Turn Website Visitors into Customers in 2022
Almost every business has a website these days, and most of those websites are full of content that will help them convert visitors into customers. These tips can be used with any type of website; simply adapt the ideas for your niche industry.
1. Add social media sharing buttons
Adding social media sharing buttons is essential to getting attention on your website and driving traffic back to it. It also lets you track how many people visited and shared your website through social networks like Facebook, Twitter, and Google+. Social shares signal to search engines that your site is popular, so they give it more weight when ranking webpages in their databases. Visitors who click through from one of the social platforms are often qualified leads because they have already expressed an interest in what you are offering.
2. Use an official email address to build trust
When someone has visited your website, they will often check out email addresses to make sure that it is legitimate and not spam. An email address like [email protected] shows them that there are humans behind the site, but you can also use a number of professional-looking email extensions that convey more about who you are (ex.: [email protected]). You can even purchase domains related to your business offering (ex.: [email protected]), which makes it easier for people to connect with you online and offline as well as be able to find your information through search engines. Make sure that all of these emails go somewhere prominent on your website where customers can access them.
3. Offer downloadable content to build trust
When you give visitors access to free downloads on your website, it makes the experience interactive and reinforces the idea of building a relationship with your business. You can offer things like ebooks or whitepapers that are helpful for their situation. This lets you collect important information about who they are, which is especially useful if you are trying to reach new customers who have never purchased from you before. Your “thank you” page should explain what’s next after download, whether it be an email follow-up series or more constructive blog posts that will help them out. It may even benefit you to combine this tip with strategies 2) and 3) so they know exactly where to find your contact information.
4. Make your website mobile-friendly
Having a mobile version of your site is crucial in 2016 because most people are using their smartphones to go online. A study by Ad Age showed that half of Americans use smartphones, with African Americans and Hispanic Americans making up the majority of this group. If you have a “mobilegeddon” campaign going on, then be sure to check out what you can do to boost some SERP rankings if Google ever pulls the plug on its Mobilegeddon signal for good. This will help prevent complaints from potential customers who visit your site on their phones only to see an unpleasant experience when they try to navigate around it.
5. Consider hiring someone or outsourcing some tasks so you can focus on sales
There are a variety of freelancers that can help you market your website by doing things like copywriting, content writing, and managing social media. This will free up some time for you to talk with potential customers on the phone or in-person about how your business can solve their problems.
So, how do you convert website visitors into customers? Focus on your audience and go beyond the usual marketing strategies and tactics. What people value more than anything these days is a company they’re aligned with. By staying with them through their buying journey, you give them a chance to know your brand better. It increases your odds of turning them into customers significantly. Make sure to understand who your audience is and plan your strategy based on that.
If you want to identify your website visitors to create more focused strategies, we can help you. Visitor InSites is an American company committed to assisting others with growing their business through valuable insight and data. Contact us today to learn more about our services and find out how we can work together to grow your business!
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