How to Generate Sales Leads

Best ways to generate sales leads in 2023

Learn how Visitor InSites can provide you with the best data for your lead generation.

Business owners spend a lot of time talking to potential customers, but not enough time connecting with new people. Lets dive into how to generate sales leads with social media and other online tools. 

Effective lead generation is the key to success in any business, but it can be difficult for small companies without big marketing budgets or staffs. To make matters worse, many start-ups are already stretched thin trying to keep up with customer demand while simultaneously managing their day-to-day operations. 

Fortunately, there are some effective ways that entrepreneurs can use social media and online tools like LinkedIn or Email to increase revenue by generating more profitable prospects from scratch.

Check out 29 lead generation strategies for 2023



Capture The Low Hanging Fruit

If you’re looking for a quick and easy way to generate sales leads, then you need to focus on capturing the low-hanging fruit. But what exactly are low-hanging sales leads? Simply put, they’re the people who are actively looking for what you offer. And with the help of Visitor InSites, you can identify and capture these leads with ease.

What are low-hanging sales leads? The people who are actively looking for what you offer. Visitor InSites can identify them. 

Visitor InSites provides you with the specific people who are on your website and searching online for what you sell.

Identify Specific Website Visitors

With Visitor InSites, you can use the latest technology to identify the specific people who are visiting your website. This includes their name, contact information, business details, and even their social profiles. And the best part? This technology works even if your visitors are working from home, making it easier than ever to connect with your potential customers.

Get a leg up on your competition by having the latest technology. Older tech only identifies IP addresses and matches them to a company, with Visitor InSites you can see the real person visiting! 

Get a Leg Up on Your Competition

Don’t settle for older technology that only identifies IP addresses and matches them to a company. With Visitor InSites, you can see the real person visiting your site, giving you a significant advantage over your competition. So why wait? Schedule a call today to start capturing your low-hanging sales leads and take your business to the next level.


Schedule a call to get your low hanging sales leads.


Identify Website Visitors

Social Media Lead Generation

One of the most effective lead generation strategies for small businesses is to generate sales leads using social media. Social media sites are an excellent place to generate interest in your products, generate trust in your brand, and build relationships that could turn into future sales. By using the right social media tools you can generate sales leads that could generate a high return.

The best ways to generate sales leads with social media


Create a Twitter account and start following people who might be interested in your products or services. After you follow people, wait for them to follow you back and then send private messages introducing yourself and asking if they would be interested in learning more about what you have to offer. People love when you show that you are paying attention to them, so when they see that someone from a company they trust has been following them, their interest level will increase immediately.

For instance, if you own a B2B company that sells accounting software, you could search for and follow small business owners who are likely to need accounting software. When they follow you back, you could send them a personalized message introducing your software and offering a demo or trial. By showing that you are paying attention to their needs and interests, you can pique their interest and increase their likelihood of becoming a lead.


The same applies to Facebook. While many small business owners think of this site as nothing more than a place to post photos of its employees or share links with friends, it is actually much better suited for generating sales leads. Start by creating a business page and then sharing your company’s story. If you generate sales leads using social media, the more likely it is that interested people will connect with you. Once they have connected with your company, be sure to send a private message. 

For example, if you run a B2B company that sells marketing services, you could post updates about the latest marketing trends or share case studies of successful marketing campaigns you have run for other businesses. By providing value and showing your expertise in the field, you can attract potential customers who are interested in learning more. Once they have connected with your company, you can send them a private message to offer more information or schedule a consultation.


LinkedIn is a great site for generating sales leads because it allows users to post detailed bios about their businesses and areas of expertise. For example, if you are looking for an expert on search engine optimization, simply type “search engine optimization” in the LinkedIn search bar and choose “people.” In addition to providing this exact information, marketers can also use hashtags as filters as well as keyword filtering. This makes it easy to generate sales from thousands of potential prospects with just a few clicks. Here are some strategies for using LinkedIn to generate B2B sales leads:

  1. Optimize Your Profile: Make sure your LinkedIn profile is complete and professional-looking, including a clear and concise headline, a professional photo, and a well-written summary. This will help you appear more credible and attract the right audience.

  2. Research Your Target Audience: Use LinkedIn’s advanced search function to identify potential clients based on their industry, job title, location, and other relevant criteria. This will help you find the right people to connect with and start building relationships.

  3. Join Relevant Groups: Joining LinkedIn groups that are relevant to your industry or niche can be a great way to connect with potential clients, share information, and establish yourself as an expert in your field. Be sure to participate in discussions and provide valuable insights and information.

  4. Build Relationships: Once you have identified potential clients, start building relationships by sending personalized connection requests and engaging with their posts and updates. This will help you establish trust and credibility, which is key to generating sales leads on LinkedIn.

  5. Use LinkedIn Sales Navigator: LinkedIn Sales Navigator is a powerful tool that can help you find and connect with potential clients more efficiently. It allows you to create targeted lead lists, receive lead recommendations, and get real-time insights into your prospects’ activities on LinkedIn.

Social media is a powerful tool for small businesses looking to generate sales leads. By using platforms such as Twitter, Facebook, and LinkedIn, you can connect with potential customers, build trust in your brand, and establish relationships that can lead to future sales. By leveraging the right social media tools and strategies, you can generate sales leads with high potential for return on investment.


Cold Calling: Tips for Generating Sales Leads

Generating sales leads is an essential part of any business. Cold calling is a common approach to reaching out to potential customers, but it can be a challenging and uncomfortable tactic. However, with the right approach and mindset, cold calling can be an effective way to generate sales leads for your business.

In this article, we will explore tips for generating sales leads through cold calling, including tactics for building rapport, leveraging social proof, and using active listening to better understand potential customers’ needs and interests.

Building Rapport

One of the most important aspects of cold calling is building rapport with potential customers. This can be accomplished through a variety of tactics, including asking open-ended questions and actively listening to the person you’re speaking with.

  • Ask open-ended questions: Instead of asking yes or no questions, use open-ended questions that encourage the person you’re speaking with to share more about their needs and interests. This can help you better understand how your product or service can help them and position yourself as a problem solver.
  • Be persistent (but not pushy): It often takes multiple touchpoints to convert a lead into a customer, so don’t be discouraged if you don’t get a sale on the first call. However, it’s important to strike a balance between persistence and pushiness. If someone has made it clear they’re not interested, don’t keep pushing them. But if they’re on the fence, gentle persistence can help nudge them towards a sale.

Leveraging Social Proof

Social proof is a powerful tool for building credibility and making it easier for potential customers to say yes. You can leverage social proof through customer testimonials and case studies.

  • Use social proof: If you have customer testimonials or case studies, use them to demonstrate the value of your product or service. This can help build credibility and make it easier for potential customers to say yes.
  • Offer a free trial or demo: If your product or service is something that people can try before they buy, offer a free trial or demo to encourage people to take the next step. This can help you build trust and credibility with potential customers.

Using Active Listening

Active listening is key to successful cold calling. By actively listening to the person you’re speaking with, you can better understand their needs and interests, and tailor your pitch accordingly.

  • Listen actively: Make sure you’re fully present during the call and actively listening to the person you’re speaking with. This can help you better understand their needs and interests, and tailor your pitch accordingly.
  • Follow up: Even if someone isn’t interested in your product or service right now, following up can help you stay top-of-mind for when they are ready. Set a reminder to follow up in a few weeks or months, and continue to provide value and build rapport.

Here are some additional tips to help you generate more sales leads through cold calling:

  1. Use a script as a guide, not a crutch: While having a script can help you stay focused and on track during a call, it’s important to remember that it should be used as a guide, not a crutch. Practice your script until you feel comfortable with it, but don’t be afraid to deviate from it if the conversation takes a different turn.

  2. Personalize your approach: Take the time to research the company and the person you’re calling before making the call. This can help you personalize your approach and show that you’re genuinely interested in working with them. Use this information to tailor your pitch and ask relevant questions.

  3. Stay positive and confident: Cold calling can be tough, but it’s important to stay positive and confident throughout the process. Remember that rejection is part of the game, and don’t take it personally. Focus on the positive interactions you have and learn from the ones that don’t go as well.

  4. Keep track of your results: Keeping track of your results can help you identify what’s working and what’s not, and make adjustments as needed. Use a spreadsheet or CRM system to track your calls, leads, and appointments.

For great outsourced cold calling check out Sales Prospecting Group


Generate Sales Leads With Sales Prospecting Group

Email Marketing Lead Generation

Email marketing is an effective way to generate sales leads for many different types of businesses because it allows marketers the opportunity to target potential prospects who have already expressed interest in their brand or products. For example, if you own a pet supply store you could generate sales leads by creating an email list that includes everyone who has signed up for one of your promos or downloaded a coupon from your site. Keep in mind that this strategy may not work as well for B2B companies since these leads are usually generated through relationships. Email marketing is a great way to start building your lead generation funnel.


To start building your email list, try adding sign-up forms to various areas of your website so people can subscribe to mobile and desktop devices alike. It’s also important that newsletters created through email marketing keep with your brand’s message so you want to have a professional design that stands out. This way, people will be more inclined to sign up because they will feel like they are joining an exclusive club.

What Should I Write About?

Your email newsletters should always include content that is relevant to your target audience so try using your main keywords throughout the messaging. For example, if you own a clothing store for babies you might send an email with tips on how to choose quality baby clothes while also including some sales at your company. If possible, end each newsletter with a call-to-action reminding customers why they signed up in the first place or what actions they can take to get in touch with your company.

Keep it Consistent 

Even if people aren’t always interested in the content within your emails, they will sign up because they know what to expect. That is why it is so important that you keep a consistent schedule so subscribers know when to tune in.

Be Entertaining

While email marketing should definitely include professional material about your business, you also want to give people a reason to open your emails and click on links. One way of doing this is by including an entertaining picture or gif along with a short message that piques their interest since around 35% of emails are opened based on subject lines alone according to Hubspot.

Monitoring Analytics

When it comes down to generating sales leads from sending out newsletters, there’s no way of telling how many people opened your emails and what they did afterward without monitoring analytics. It’s important to note which types of newsletters get the most engagement because this will help you design more successful ones in the future.

Promote Contests

Similar to advertising, contest marketing is another great way to generate sales leads, and pay-per-click contests where users have to click on ads before entering can be very successful. For instance, if advertisers wanted 1000 new subscribers, they could spend $10 for a promoted tweet that appears within Twitter search results or $25 placing an ad directly into someone’s timeline (based on estimates from Search Engine Watch).

Get Personal

One way that email marketing helps generate sales leads for businesses is by providing them with detailed demographics about their customers. For instance, if you own a retail store where many of your clients are between 18-25 years old, you want to send them targeted promos about college life like textbook rentals or dorm decor. If your clientele is older, they might be more interested in discounts for home goods.

Include Exclusive Offers

If possible, try including exclusive offers during the holiday season which can attract people to sign up because they will feel special if they receive something this exclusive this time of year.

Adding Social Signals

Nowadays it’s important for marketers to look at metrics beyond just the amount of sales leads in order to see how well their email marketing strategy is actually working. This means tracking social signals like shares since these are the types of actions that indicate if your emails are valuable enough to be seen by others.

Including a Strong Call-To-Action 

The more sales leads you generate, the more sales you will make so it’s important to include a strong call-to-action at the end of each newsletter. A great example would be asking subscribers to subscribe to your company blog or even offering them an exclusive deal if they provide their email address.

For email marketing lead generation check out Constant Contact

LinkedIn Lead Generation

LinkedIn is the best place to reach a B2B audience. With more than 800 million members in 200 countries and territories, LinkedIn provides access to a great pool of customers from all across the globe. However, the best part about LinkedIn is that it allows you to connect to decision-makers without disturbing them.

LinkedIn InMails are messages visible to the recipient only through email alerts. Recipients can see who sent them a message, but they wouldn’t have access to your profile unless you send them an invitation. It’s similar to direct messaging on Twitter or sending someone a Facebook message which means users won’t get bombarded by multiple sales pitches all day long since only certain people will be able to contact them.

Learn how Visitor InSites can provide you with your website visitors’ personal LinkedIn profiles.

Keep it Short and Simple

Nobody has time to read long messages so you need to try sending short messages that cut straight to the point. If you’re not sure how much information should be included, look at your email marketing plan since these metrics can vary based on both your industry and audience.

Include your Personal Brand

Although LinkedIn is meant for professional networking, people are still looking to connect with companies they feel familiar with which is why it’s important to include personalization whenever possible. For instance, if two different businesses send out an InMail about car loans, one might talk about how its employees have all worked in the finance industry before while another simply includes a picture of their chief financial officer without much other information.

Follow the 6-Second Rule

Since most people receive more emails than they can read in a day, you need to make sure your message is engaging enough for them to take action within 6 seconds. LinkedIn recommends attention-grabbing subject lines along with strong calls-to-action which means you should try highlighting the benefits of your service or product while promoting exclusivity at the same time since these are some of the biggest incentives that will increase sales leads.

Avoid Spamming

When it comes down to generating sales leads by LinkedIn InMails, it’s important to avoid constantly spamming others without getting permission first. While this might not get you banned on their website completely, there’s no point in wasting money on services if nobody opens your emails so be sure to only send out messages when you know they will be seen.

Add Value

As with all forms of marketing, it’s important to add value for the people who receive your emails since this is a great way to build rapport and trust. This means that you shouldn’t just promote your products or services in a salesy way but instead try creating a unique connection between yourself and them by being helpful. So, if somebody mentions how they need help with something specific in their LinkedIn profile, try sending them an email about ways they can accomplish what they want.

LinkedIn will be the most power tool for B2B marketers and sellers in 2022.

SEO Lead Generation

Content marketing is an excellent way to generate sales leads with social media because it allows marketers to reach new, untapped audiences looking for information on their industry. For example, if you are a real estate agent in Arizona you could write an article titled “Top 10 Summer Destinations in the Valley” and then use Google Adwords Express or Facebook Ads to target people who live in Phoenix by using keyword filtering.

The SEO process begins with keyword research to generate targeted prospects who are actively looking for what you have to offer. Create content around the keywords that your target market is searching for. If you generate sales leads based on SEO, providing quality content will help to generate trust and build relationships that could turn into future revenue.

The SEO process includes:

Keyword research

You can use Google’s keyword planner to see how many people are searching for a term each month and then narrow down the list based on location, popularity, and difficulty. Once you have your full list of keywords it is time to create content using those keywords as often as possible without being overbearing or unnatural.

Onsite optimization

The more optimized a site is, the better its rankings will be in search engines. Consider creating an XML sitemap for your website to make sure that search engine crawlers can easily sift through all of your pages and posts quickly. In addition to having a great site structure, you should also incorporate internal links into your posts because this will make it easier for crawlers to find your content.

Post regularly

Finally, one of the best ways to generate sales leads with SEO is by posting relevant content on a regular basis. Search engines are constantly crawling the internet looking for new sites and posts, so creating high-quality material that can be found will have an exponential impact on traffic over time.

The right social media tools combined with these SEO strategies can help you easily generate sales leads without spending too much time or money.
When used properly, social media platforms are extremely effective at generating sales leads because they use targeted advertising to attract qualified prospects interested in what you have to offer.

Some additional ways that businesses can use SEO to generate sales leads:

– Utilizing keywords within your title tags can help potential customers find your site while searching relevant terms on Google. These titles should be between 1 and 5 words long and shouldn’t include meaningless filler words like “the,” “for,” or “a.”

– You can also utilize keywords within your meta description. Meta descriptions are short blurbs of text that appear below the title tag on search engine result pages, so it is important to include some relevant keywords in this section as well.

– A few small tweaks here and there will help potential customers find their way into your sales funnel. These include using high-quality images with ALT tags that contain information about what they are displaying (for example, an image titled “happy customer” might be tagged “happy customer enjoying a beautiful day at the beach”), using descriptive titles and meta descriptions, and including links to your website on any business profiles you’re associated with across social media platforms.

– Include links to pages inside your site that are relevant to what potential customers are searching for. For example, if someone is searching for “pizza places in Boise” it would be helpful to include links that lead directly to pages on your site that contain this information (for example, under your store locator there could be a link titled “Click here for some of our favorite pizza places around town!”).

For more on SEO check out Neil Patel.

Webinars for Lead Generation

The right webinar tool helps users to easily create, host, and manage webinars. You can reach a large audience while minimizing cost by hosting your own events and inviting guests. Webinars generate sales leads because they make it easier for companies and individuals to reach a massive online audience without spending too much time or money on promotion.

Place calls-to-action in the video itself so that your potential customers know where they can go after watching the presentation.

Webinar Jam. This tool is great because it allows you to take the reins of the presentation even if you have never hosted a webinar before. In fact, you can break up your webinar into 3 different 15-minute sessions so that people who join partway through will still be able to complete the entire session.

Press Releases

Writing your own press releases is a great way to generate sales leads because it makes it easier for journalists, bloggers, and influencers within your niche market to find information about your company.


PRWeb lets you create professional press releases in minutes – they even have links that can be linked directly to your website!

To publish your press release, follow these 5 tips:


Write a catchy headline that immediately grabs the attention of people who are reading it. Include some information about your company in the first sentence or two, then expand on what makes your product or service unique from similar companies in the market. End with a short but memorable last sentence that gets potential customers excited about what you’re offering before sharing contact information and a link to your site.


Write a compelling description that clearly describes what you’re offering, the value you provide, and why your company is uniquely qualified to meet their needs. Make sure to include key phrases that have been proven to entice readers, including “how to,” “you can,” “when,” etc. Include some testimonials from customers within this section because these quotes will help viewers relate more to your business and make them feel like they could be helped by you as well.


Use relevant keywords throughout the document without overloading it with too many at once (keywords should sound natural because people may raise an eyebrow if there are too many of them). Keep track of the search volume for each keyword and make sure that the ones you choose will generate results for your business.


Include some images and videos that capture people’s attention by showing what they can expect from your product or service and how it works, as well as customer testimonials to show off how much people love using your company’s brand of whatever you’re offering.

Link Building

Make sure all links within your press release lead directly to pages on your site so those who click through can easily find what they need.

Final Thoughts

The bottom line is that we all want to make money. But the question is how do you get started? If you’re not sure, let us help. We can provide a free consultation and brainstorming session with our team of experts to discuss your lead generation goals and needs so you know exactly where to start.

Meet with Visitor InSites today for more information on meeting with one of our professionals and see if this could be the answer to generating sales leads in your business or organization! 630-701-9052

How to generate sales leads for your business?

Identify your target audience – Create messaging that solves their problems – Email, phone, message, to introduce yourself – Ask for a meeting.

How to generate sales leads in recruitment?

Utilize LinkedIn and connect with business leaders and HR Managers. Post helpful content. Engage with their posts. Send relevant messages to ask for a meeting.