What is Identity Resolution?
Identity Resolution is the process of combining multiple unique identifiers across devices to build a cohesive, omnichannel view of your target market, so you can reach them online and offline.
Identity Resolution tools tie online behavior to an individual’s unique identity, giving companies the information they need to hone in on their target market with personalized offers that lead to higher ROI and ROAS.
To do Identity Resolution, you need what’s called an identity graph, sometimes called an ID graph. An identity graph is a database that stores all identifiers that correlate with that particular person.
Things such as a cookie, a device ID, a persistent identifier for a particular ad channel, their user agent, their browser are all pieces that help connect their identity. By having an identity graph, you can recognize a person regardless of their device and monitor all of their digital behavior.
As people move across devices, cell phones, tablets, home, and work computers throughout the day. Identity resolution allows us to know Person A is the same person on all devices.
Identity Resolution works by resolving all data points, which collected by first, second, and third-parties.
Identify Web Visitors No Matter the Device or Location
Almost a quarter of your prospects have already made their decision before they reach out to a sales person.
– CSO Insights
How Marketing and Sales Teams Can Utilize Identity Resolution
This is where Visitor InSites can help. Visitor InSites can deploy Identity Resolution technology on your website, identifying web visitors no matter where they are or what device they are on. You’ll receive the name and contact info of your prospects. Visitor InSites also uses Identity Resolution to provide you with contact level intent data (Funnel Builder Intent Data)
Identity Resolution can provide information far beyond an IP address like older web visitor identifiers.
Identity Resolution enables sales and marketing teams to have a conversation with the exact people looking for what they sell.
- 98% of web visitors never fill out a contact form.
- Over 70% of the buyer’s journey is done online anonymously.
- 22.2% only contact a salesperson to lock down details.
People come to your website every day looking for your solution but you don’t know who they are so you can’t reach out to them. Other website visitor identification solutions such as Lead Forensics, LeadFeeder, Canddi, Who ls Visiting, etc., are based on an IP address and can only identify a company. Visitor InSites and Identity Resolution is the future of website visitor identifiers.
That’s almost a quarter of your prospects that have already made their decision before they reach out to a salesperson.
What is Identity Resolution?
Identity Resolution is the process of combining multiple online and offline unique identifiers across devices to build a cohesive, omnichannel view of your target market.
What is an identity graph?
An identity graph consists of online and offline unique identifiers used identify a consumer no matter where they are.
How does Identity Resolution work?
To do Identity Resolution, you need what's called an identity graph, sometimes called an ID graph. An identity graph is a database that stores all identifiers that correlate with that particular person.
Why Identity Resolution?
Identity Resolution gives sales and marketing teams visibility into their sales funnel creating an accurate profile of individual customers. Your company can now track and monitor your marketplace's digital behavior using Identity Resolution. With Identity Resolution, you have the ability to identify by name, who is actively researching a purchase of what your company sells, including those prospects on your website.