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In our previous blog post, we discussed the importance of understanding and targeting an intent audience in B2C marketing. In this follow-up post, we’ll be
Lead Scoring Intent data can be an extremely valuable tool for businesses, especially when it comes to lead scoring. By understanding the intent of potential
B2B intent data can be defined as the data captured by a company about the online behavior of their potential and existing business customers. This
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take the desired action—be it filling out a form,
If your website is generating leads but not seeing conversions, it could be due to several factors. Maybe your leads are interested in what you’re
Generating leads is only the initial step in the sales process. Once you generate a lead, you need to follow up with them to turn
If you wish to be an excellent speaker, it’s crucial to have a clear understanding of your audience. This way, you can speak directly to
An approach to increasing website traffic is SEO. Gaining a high Google position can draw more users to your website, improving sales and encouraging repeat
The internet has changed the way businesses generate leads. In the past, businesses would rely on print advertisements, direct mail, and personal visits to generate