B2B lead generation and customer lifecycle marketing help businesses keep track of their customers and prospects throughout the buyer journey. By understanding the different stages
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New sales leads are as close as lighting up your Dark Sales Funnel
Have you heard of The Dark Sales funnel? It’s a relatively new term for sales prospects that you don’t know about. They are in the market for what you sell and have even been to your website, but you don’t know who they are … and they could be your greatest source of new sales. So how do you bring them to light?
The success of B2C and B2B sales and marketing is heavily reliant on data. However, just using the data to reach out to prospects is
These days, it’s rare to find a company without a solid online presence. Marketing a business is difficult because you need to capture your prospects’
Over 2.5 quintillion bytes of data are created daily. This staggering number is sure to climb. No matter your industry, target market, or products/services. Gathering
Online marketing seems to have made a huge impact in the last few years alone. Besides extending its reach through websites and social media, it
If you are looking to increase sales and gain more customers, data analytics will be of great help. If you want to make the best
Businesses should always strive to have an advantage over their competitors, utilizing different tools and types of technology that can give them an edge. If
The tip your friend gave you on your following recipe, the next tech product you want to buy, the bow tie knot you want to
In today’s business-to-business (B2B) marketing environment, comparisons are more important than ever. Comparing data and leveraging it at the appropriate times can be challenging, so
Almost every company in today’s world relies on data, especially in marketing. Data can help you see what’s working and what’s not, and it can
For B2B marketers, websites are a cornerstone of most lead generation strategies. They are the platforms where all the marketing efforts culminate and are therefore
When it comes to pushing your business to success, one of the biggest things you need to focus on is your audience and their behavior.
Marketing is all about identifying your audience, and one good way of doing this is by monitoring your website. However, this often becomes a problem