Since the pandemic started, B2B lead generation has increased in importance. More and more customers are switching to digital tools to schedule appointments, reserve products,
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Business-to-business, also called B2B, is a direct transaction between two businesses. Although it is an effective way to create links between partnerships, most B2B companies
This post is for you if you’re one of the 87% of marketers who believe data is their company’s most underutilized asset. More than half
Intent data can be extremely valuable for businesses looking to increase their total revenue. By understanding the intent of potential customers, you can create content
One of the most prominent challenges that lead generation companies have faced over the last few years is the rise of call blocking and carriers
Intent data is difficult to understand. This is largely because intent data solutions are always changing. And it’s also because definitions in emerging tech categories
A lead is someone who has shown interest in your business. Online, that could be someone signing up for a newsletter or downloading your free
The biggest secret of successful businesses is continuously generating quality prospects. Because of this, many companies are now using resources to help generate outbound leads.
If you want to bring empathy into your digital marketing campaigns, you should consider using intent data. Using B2B intent data helps business owners understand
Any B2B lead generation-based business depends largely on its audience’s contact information. This information serves as their first step to level up their marketing tactics.
There are a lot of confusing concepts involved in the world of sales, but one of the most important is understanding the difference between a
The Covid-19 epidemic has had a tremendous impact on conventional lead generation and sales operations, including conferences, lunch meetings, and other offline marketing and sales