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Due to the global pandemic, even in 2022, salespeople may be traveling much less or not at all. Despite the crisis, they have more time
Why IP Trackers Don’t Work Well in 2022 IP Trackers 101 Are you using IP trackers in 2023? If you’re in business-to-business (B2B) or marketing,
Table of Contents Data-Driven Marketing In order to make the most out of your marketing budget and efforts, you need to have a clear understanding
With so many new technologies introduced to the world of the internet, businesses are given all sorts of mediums and opportunities to attract more clients.
Marketing experts collect data to determine prospective buyers’ intent by using signals related to location, weather conditions, lifestyle choices, income, and more. The extent of
The belief that organizations can gather more data to produce more insights is a myth. However, collecting more intent data would predict the prospects’ buying
When building relationships with customers, it is better to go with inbound marketing rather than outbound. Inbound marketing focuses on creating content – such as
Thanks to technological advances, businesses can now identify the user’s purchase intent and interests. It’s definitely a key factor as businesses can now position their