Why Your IP Tracker Isn't Identifying as Many Visitors
IP identifiers, IP trackers, website visitor tracking, and lookup tools are still common for modern B2B selling, but the transformation to a work from home culture has been a big challenge to their effectiveness.
The reality is only 10% of businesses have an IP address registered to them so the technology already misses 90% of all businesses. With large numbers of people moving to a work at home situation for all or part of their work week, how many of those 10% are still hitting your website from their office?
To see how it may be impacting your business, compare how many hits you received last month to the number of companies identified.
A website visitor identifier recognizes and saves the data about the person or the company who visits your website. Older versions of website visitor technologies (B2B IP trackers) such as Lead Forensics, LeadFeeder, Canddi, Who ls Visiting, etc., can only provide you with a visitor’s company name through their IP address.
So how do you uncover your web visitors in 2021?
The answer is website visitor tracking using Identity Resolution
Identity Resolution gives you a crystal ball into your website providing you the actual individual visitors, by name, company, contact info, and social profiles.
Do IP trackers matter? The answer is no. Identity Resolution uses persistent identifiers, like a cell phone device ID, cookie, or an identifier for a particular ad channel. These identifiers are tied to the person, not the company. This allows you to see who is visiting even if they are working from home. Let’s say, for example, that someone visits your website from home. You’ll know who that person is, by name, contact info and LinkedIn profile. Truly next generation website visitor tracking.
Website visitor tracking tools like Visitor InSites gives your sales and marketing teams a clear view of your website visitors.
Example in Action
Let’s say one of your site visitors works for Microsoft out of their home office. Microsoft has ~156,000 employees. Identity Resolution gives you the needle, the person within Microsoft on your website. Visitor InSites will provide you with the specific person visiting for example, John Smith, SVP Innovation at Microsoft, email addresses, phone, and Johns LinkedIn Profile. Even if John is working from home not matter the device.
IP trackers like Lead Forensics, LeadFeeder, or VisiStat would only give you the haystack… Only the company.
Thanks to Visitor InSites, you have the needle, the actual person who visited. Closable sales leads.
What could it do for your companies bottom line if your sales and marketing teams know John SVP of Innovation at Microsoft was on your website?
Why Settle for the Haystack?
Pick a time for a quick Visitor InSites demo today and we’ll show you how Visitor InSites website visitor tracking can help secure more sales from your website traffic.
Let’s talk through your situation and see how many hot prospects you can uncover. What’s a good time to reach out? Or jump on our calendar below.
Can an IP tracker identify a person?
No, IP trackers can only identify a company visiting. You need to use Identity Resolution to identify the specific person on your website.
Can an IP tracker identify a company visiting if they person is working from home?
Generally no, IP trackers can only identify a company visiting if the visit is from within the companies network. Only Identity Resolution can identify a person working from home.
How to identify unique visitors to website
Identify Resolution from Visitor InSites can identify your unique website visitors, by name, contact info, business info, and social profiles.
How to generate more leads from your website.
The best way to generate more leads from your website is to identify your specific website visitors with Visitor InSites. You might also want to try live chat bots and gated content.
How to identify anonymous website visitors?
Install the Identity Resolution pixel from Visitor InSites. Visitor InSites will identify your anonymous website visitors, by name, contact info, business info, and social profiles.
How can I track website visitors?
To track and receive your website visitors - Install the Identity Resolution pixel from Visitor InSites. Visitor InSites will identify your anonymous website visitors, by name, contact info, business info, and social profiles.