Lead Generation for Technology Companies

Lead-Gen for Tech Companies Guide 2022

Learn how Visitor InSites can provide you with the best data for your lead generation.

How Lead Generation Strategies for Technology Companies Works:

The lead generation strategy for your technology company will vary depending upon the size of your business. Technology companies are in a tough spot. The market is oversaturated and buyers have more options than ever before. It’s important to incorporate demand and lead generation strategies.

Your company needs to be able to stand out from the crowd, but how do you generate leads? There are many different lead generation strategies that can help you grow your business and we’re going to explore some of them below. 

The best lead generation strategy is a combination of inbound and outbound marketing tactics. However, the focus should be on a mix of inbound and outbound efforts if you want to generate quality leads that will actually convert into sales. In this case, generating interest from potential customers through SEO, content marketing, social media, email marketing, etc. is essential to lead generation for technology companies.

What is Lead Generation for Technology Companies?

Lead generation is the process of using inbound and outbound marketing to find new business prospects to fuel sales.

There are many different lead sources available, including phone lists, email campaigns, and social media sites.

The best lead generation strategies for technology companies will vary depending on your industry niche.

For example, lead generation for technology companies in education requires a different approach than lead generation strategies for the finance industry.

You can outsource outbound lead generation – that is, the process of outreaching to potential customers and converting them into paying clients – or you can build an in-house team (or a combination of both). But either way, there are many ways to do outbound.
Sales Prospecting Groups outbound lead generation techniques include outbound telemarketing, outbound email & LinkedIn marketing.

5 Lead Generation Strategies for Tech Companies:

  1. Identify your website visitors:

    The people on your website evaluating your value proposition are your hottest leads. You can have access to them by simply installing the Visitor InSites pixel. You’ll receive your visitor’s names, company, title, email addresses, and social profiles.

    Schedule call to see your website visitors

  2. Build High-Quality Landing Pages for Long-Tail Keywords: 

    Using intent-based long-tail keywords for example “IT companies with inhouse staff in Dallas” are high converting because the keywords show buyer intent, a buyer looking for a specific service. Long-tail keywords are also easier to rank for SEO in search results than generic broad keywords.

    For landing pages in your outbound marketing make sure they align with your campaign and offer both value and a reasonable call to action.

  3. Using Intent Data: Use intent data to identify the specific people searching your keywords. Identity Resolution from Visitor InSites will provide you with the specific people searching for your keywords.

  4. Utilize LinkedIn Groups:

    Create an engaging LinkedIn group that benefits your target market. Invite your entire ICP to join. Then become an SME by engaging in thoughtful conversation.

  5. Continually Educate:
    For tech companies the buyer’s journey is long. It’s your duty to help your prospects during the research phase. Where do your prospects currently get information to make a decision? Become that source! 

Several lead sources that you can use to help increase your lead sales:

Content Marketing

For technology companies, content marketing is especially important as it will help them to become identified as experts in their field. The more content you produce and publish on your website, the more Google will see you as a credible source of information and the more likely you’ll be to appear at or near the top of search results. Once potential customers click through to your site, you want to be sure that they stay there and have a positive experience. Quality content will keep them engaged and increase your chances of turning them into leads.

SEO

SEO, or search engine optimization is important for technology companies to use as a lead source because it helps you to reach your target audience when they are actively searching for your product. It’s also much easier and safer than PPC (pay-per-click) advertising which can be very expensive if you don’t have a high conversion rate. You can also work to improve your page rank on search engines. For the best SEO checkout Visionfriendly.com

Social Media

Social media offers businesses a variety of ways to generate leads. One of the most effective techniques is using hashtags to share content with people who are likely to be interested in your product. You can also use social platforms like Facebook and Twitter to create ad campaigns that will help you reach a large amount of relevant users quickly and cheaply.

Pay Per Click Advertising:

This is an area that many technology companies struggle with, but it’s actually a very useful lead generation strategy. You can use ads on search engines and social media networks to reach your target market quickly and demonstrate the benefits of using your product. For example, if you run a software company, you could create an ad campaign that targets people searching for the word “software” and link to a landing page with a free trial offer.

Email Marketing

This is a tried and tested marketing strategy that has been used by businesses for many years. Email marketing campaigns give you the opportunity to communicate with your previously existing customer base while also attracting new leads to your business. You can use it to promote special offers, discounts, or free trials of your product and therefore increase awareness of what you have to offer.

Visitor InSites Lead Generation

Visitor InSites uses the latest technology (Identity Resolution) to identify the specific people who are actively looking for what you offer. Your tech will receive the specific people on your website and the people who are searching the web for your keywords.

Wrap Up

The best lead generation strategy for technology companies is a combination of inbound and outbound marketing tactics. Generating interest from potential customers through SEO, content marketing, social media, email, phone, etc. is essential to lead generation for technology companies.  

If you’re looking for your first-party intent data to boost your digital marketing plan we’ve got both the expertise and experience necessary to get you where you need to go! 

Jump on our calendar to start getting tech leads we’re booking up fast!

Have Questions?

We have the answers. Use the form below to email our team your questions.