Mike Berens

Mike Berens

Partner - Visitor InSites | Growth Consultant

What is Lead Generation?

Lead generation is the process of attracting new business leads. It involves lead research, lead management (identification and maintenance), lead distribution/sharing (among sales team members) lead analysis, lead nurturing, lead scoring/ranking, and lead qualification to determine whether a lead has the potential to become a customer, and ultimately the conversion of qualified leads into paying customers or clients.

Lead generation can be performed by one person or an entire sales/marketing department. The responsibilities may include generating offline lead lists through print advertising, direct mail, telemarketing campaigns, etc. Internet-based lead generation is done via e-mailing websites that have paid for ads to entice users to provide their contact information that will then be added to mailing lists – OR – through search engines that establish website contact information through paid advertisements.

Lead generation can lead to lists made up of potential customers, qualified prospects that are ready to receive more information about your products or services, and existing customers that need specific attention (such as renewals, offers, etc.). The lead generation process does not stop after you get the lead; it continues until the lead becomes a customer.

29 strategies to jump-start your lead generation:

1. Identify Specific Website Visitors

Visitor InSites uses state-of-the-art technology called Identity Resolution that identifies your specific website visitors. The days of only receiving a company name from and IP address are far behind us. Since Visitor InSites does not use IP addresses they can provide you with your specific visitors even if they are working from home.

Visitor InSites delivers your website visitors: 

  • First Name
  • Last Name
  • Company
  • Title
  • Phone Number
  • Email Address(s)
  • Personal LinkedIn Profile
  • Navigation Behavior
Here’s a calendar to meet with Visitor InSites
Identify Website Visitors

Don't leave low hanging fruit on the table - You owe it to your company to know who is actively evaluating your value proposition.

2. Utilize Intent Data

Marketing executives are in for a game-changer when it comes to data. Intent Data is the new currency of marketing, it provides the ability to target superior quality leads, increase conversion rates, convert more visitors into buyers and ultimately make more money.

Intent data is information collected about user search queries that reveal their intent for products or services. For example, if someone was searching for ‘home phone plans,’ this would signify that they are looking to change their home phone service and may be open to switching providers.

Imagine that your business was able to see the specific people who are searching for your services. With this information, you can target them on search engines, social media, and email.  Check out this Intent data guide.

Visitor InSites offers contact level intent data, the specific people searching your keywords, and on your website. Here’s a calendar to schedule a call to talk about your intent data.

3. Connect with Influencers​

Reach out to industry influencers and trade publications and offer them information or a case study in exchange for an email introduction to your target customer. 

– Build a network of influencers.

– Get your business in front of potential customers.

– Grow your business with the help of industry experts.

Influencers are often an underused B2B lead generation channel. However, every industry has a LinkedIn influencer with 10s of thousands of followers, get in touch with them! LinkedIn is a great place to start.

4. Identify Your Ideal Customers

Use tools like personas to help segment your customer base into distinct groups that share common traits, backgrounds, and problems. This will allow you to fine-tune the messaging on each of your landing pages so that you can attract more relevant leads.

To develop an ICP, ask yourself several questions about your target customer base: What problems are they facing? What kind of challenges do they face in their job? What kind of background is someone coming from who might be a good fit for your product or service?

Next, create templates that detail the different types of customers you wish to target. A template will allow you to fill in the details as they become available. The more information about each type of customer that you have, the better prepared you will be for lead generation. You can use this information to create highly targeted landing pages and presentations that assist in converting qualified leads into sales.

The best way to get a better understanding of ICs is by looking at other successful companies. By studying the marketing efforts of companies who have been in your position, you can create a profile that makes it easier for you to reach ideal customers. The higher quality leads that come from having an ICP template will increase your chances of making a sale and growing your business. Lead generation is a lot easier if you know who to target, where to target, and the right messaging.

5. Create Content for Every Stage of the Buying Cycle

Ensure that you’re creating content at every stage of the buying cycle – this means having blogs posts or case studies available even if they aren’t specifically targeting keywords related to your product or service; these pieces of content are great for attracting visibility, SEO traffic, social media engagement (i.e., social sharing), and qualified leads.

– Increase your visibility.

– Attract qualified leads.

– Get more traffic from search engines and social media.

– Impress potential customers with a great blog post or case study about your business, product, or service.

6. Think Beyond the Landing Page

Although your landing page is the most direct route you have to attract leads, you can also include an opt-in form on your blog or website. This will allow you to collect visitors’ contact information so that you can continue to market directly to them even if they don’t convert immediately. ClickFunnels is a great place to start. Here’s a great article on converting website visitors.

7. Engage in the Right Communities

Identify online communities where your ideal customers are spending their time; this could include LinkedIn groups, forums, Facebook groups, etc. Connecting with these users by providing helpful content and answering their questions is a great way to earn trust and develop relationships – it’s likely that some of these people will start doing business with your company or refer others who do.

  • Sell paper for printers? Engage with forum posts about printing problems, or LinkedIn groups for companies that print posters, manuals, etc.
  • Sell software to small businesses? Engage in Facebook groups where small business owners are asking for recommendations on products/services they should buy.

8. Don't Neglect Your Existing Customers

Keep in constant contact with your customers while they’re on their journey to becoming paying customers; this could mean sending periodic e-mails or calling them for key updates that might affect the timing of their purchasing decision. 

Always ask for referrals – A simple email asking, “do you know anyone else who can benefit from our software?”. Referrals are one of the best sources for lead generation.

9. Focus on Lead Nurturing

Don’t stop once you’ve generated leads! Once you have an interested lead, it’s important to move the relationship forward by nurturing them through the funnel. This process often involves drip marketing – sending relevant content at consistent intervals using email or other communication channels designed specifically for marketers (i.e., HubSpot). Lead nurturing is an excellent way to build brand awareness and trust, which is invaluable when attempting to convert leads into sales. For this reason, more companies are putting lead nurturing strategies in place on a regular basis.  

In general, lead nurturing is the process of continuing to engage with potential customers over time. In a home-based business environment, this could manifest through ongoing contact via phone or email. In a service-driven industry

When nurturing leads through email marketing, try to automate your lead-nurturing efforts as much as possible. Automated processes allow you to save time and keep a consistent message going out to leads, even if no one is actively managing the campaign.

If you’re part of a small startup without dedicated marketing resources, it may seem like there’s not enough time in the day to nurture leads. However, with the right tools and bandwidth, nurturing leads can be an efficient process that creates larger conversion rates down the line.

Nurturing leads tips

  • Automate lead nurturing as much as possible
  • Focus on your messaging
  • Keep it consistent
  • Offer valuable content to prospects at regular intervals
  • Use the most popular channel for lead nurturing – email
  • Track which messages work best to maximize your time and resources
  • Consider setting up a trial signup See how many leads you can nurture in your business!

I've found, in 2022, it takes an average of 12 touches before a prospect takes action. Lead nurturing is key!

10. Use Follow-Up Automations

By creating an automated follow-up sequence, you can streamline your workload and save time for other tasks without neglecting qualified leads that are ready to buy. Automation allows you to be more efficient with your resources by sending out a series of communications with a single push of a button rather than going through the process of sending out each one manually.

Follow-up automation is a great asset to have because it gives you a chance to have more meaningful conversations with leads before they become customers and will help you provide a better experience for them as a result. Here are 3 tips on how to use follow-up automation for your company to generate more leads and get a higher conversion rate.

Create a sequence tailored around your target audience

Follow-up automation works best when it is personalized to the person who’s receiving it. By tailoring the sequence based on what you know about your contact, you’re providing them with much more relevant information that can help them take action. Depending on the nature of your product or service, this could be basic information about what you offer to more detailed information that can help them solve their problem right away

Use relevant content

Relevant content is one of the best ways to communicate with people online because it’s relevant to their needs and preferences at a specific time. By tailoring your messages to each person, you can create more relevant content for them and help them solve whatever problem they might be facing. This will increase the value that you offer as a business and ultimately help you establish a better connection with your audience.

Personalize your product or service

Your follow-up sequence is an opportunity to highlight the most important parts of your product or service by personalizing it to the person involved. Using relevant content and information about their needs can be used to help demonstrate how your product or service can solve their problem, which will ultimately help you increase your conversion rate.

11. Utilize Inbound Calls

It’s common for customers to make initial contact via e-mail or live chat – but why not take the opportunity to start building a relationship from the beginning? When qualified leads call your company directly, there’s no better way to communicate what you can offer them than through an inbound call; this is because phone conversations allow you to employ tactics like active listening and building rapport that aren’t possible when communicating online.

12. Be Transparent About Your Product

One of the quickest ways to earn trust is by demonstrating that you’re trustworthy; by creating transparent content (i.e., demo videos, case studies) that clearly demonstrates your product’s capabilities, potential customers will be more likely to believe what you have to say about your product.

13. Conduct Keyword Analysis

The success of your blog posts rely on the content you place in them. Keywords are very important in blogging because search engines can’t read images, they can only read text. Search engines don’t care about how pretty something looks, but only what the words say. This is where keyword analysis comes into play – it helps you find out what your potential readers are looking for so you can place the appropriate keywords in your content.

Keywords are what search engines use to index certain kinds of data online, including images and videos. If you own a website or blog, it is recommended to have an SEO plugin installed on your site to help with keyword analysis. When writing posts, always keep in mind what people are typing into search engines when they’re looking for your type of content.

When performing keyword analysis, there are various things you need to keep in mind. First and foremost, keywords should directly relate to the information you provide within your posts. The more specific you can be with targeting certain keywords, the better it will be for your SEO and lead generation.

Another thing to keep in mind is that there is a fine line between too many keywords and not enough keywords. If your blog post reads like an index of all the words you’re targeting, it will be difficult for readers to follow what you’re saying. Your blog should flow naturally so no one has trouble reading your content.

It is also important to know your competition when performing keyword analysis. You need to find out what keywords are being targeted by your competitors so you have a fighting chance against them in the SERPs (search engine results pages). Your SEO plugin can help you figure out which keywords are being targeted, but if none of those keywords are directly related to your blog, you will need to come up with different keywords that are more specific.

Your readers should always be kept in mind when performing keyword analysis for your blog posts. You want to deliver the content people are searching for so they keep coming back again and again. If the information is helpful enough, they’ll even start coming back before you even publish a new blog post.

Everyone is different so it’s a good idea to perform keyword analysis for your specific website or blog to see what people are typing into search engines when they’re trying to find you.

The best way to start performing keyword analysis for your blog posts is by looking at the most recent posts you have published that received the most views and engagement from readers. You can then compare those high-performing posts to the keywords that brought readers to your site. If there’s a certain keyword you want more people to find, make sure it is targeted in upcoming blog posts.

When performing keyword analysis for your blog content, it doesn’t matter if you’re writing about politics or fashion. As long as you know what words and phrases your readers are typing into search engines when looking for information like yours, you can better connect with them and see the results in your blog’s success.

A great tool to use for Keyword analysis is SEMrush.

Keyword Research
Example of Keyword Research for "Womens Shoes"

14. Make it Personal

Never forget why you do what you do! Creating personalized experiences for every qualified lead is the best way to show them that you care – this could mean manually addressing their e-mails or customizing an outreach campaign so that it caters specifically to their preferences/needs.

In fact, customizing your messaging is one of the most important aspects of lead generation. Using language that has been personalized to a prospective client’s demographic, industry and past behavior is one of the best ways to make a connection between you and them. Personalized e-mails are also proven to have a much higher click-through rate than generic templates.

15. Utilize Marketing Automation Platforms

Both Hubspot and Marketo are great resources for companies looking to implement marketing automation into their business strategy because they fit all types of businesses – regardless of industry or customer base. A Marketing Automation Platform can help any company save time by automating daily tasks. 

These platforms are fairly intuitive, which means you don’t need to be tech-savvy in order to use them. They provide users with pre-designed marketing workflows, saving countless hours of unnecessary work for their users – allowing them to spend more time focusing on revenue-generating activities.

Many companies are still unsure about whether these platforms are worth it or not, so here’s why they should consider implementing them in their strategy: 

Marketing Automation Platforms allow marketers to increase the number of leads coming through the door by creating custom lead scoring rules that automatically determine when someone is ready to be contacted.

Marketing Automation Platforms also allow marketers to automatically gather key insights that are gathered into a marketing database, which allows marketers to track everything from lead score and revenue generated by each customer, to the exact time of day they’re most likely to buy.

The ability for companies to have all this information available in one place allows them to personalize the content in their campaigns, making companies more likely to see a return on investment from lead generation.

Marketing Automation Platforms also have comprehensive built-in reporting capabilities that allow users to find out which marketing tactics are working and which ones aren’t.

16. Use Trigger Marketing

When done well, trigger marketing can provide immense value to customers by actively engaging with them based on their behaviors/actions – which encourages them to engage more deeply with your product. For example, if a lead hasn’t logged into the platform in over 30 days, send an e-mail that highlights some benefits that might have slipped their mind since they last used your product.

You want to send marketing emails whenever your team identifies a lead as being in a specific stage of your sales funnel. This ensures they have access to the content, products, or services that are most relevant at that stage.

Trigger marketing is also an ideal way to help create positive brand experiences with existing customers. If you’re struggling with repeat business from your existing customers, consider sending them product updates or modifications that you’ve released since their last purchase.

17. Use Social Media Authentically

If you ask prospects what they value most about social media, most will say authenticity; because of this, it’s important for companies to approach social media channels as more than just a platform to promote their product – otherwise, they’ll come off as disingenuous and will lose trust almost instantly.

In order to have any credibility with your prospects, it’s important that they know that the content is coming from an authoritative source. A blog can serve as an incredible marketing tool with the right strategy. It allows you to build links, which is one of Google’s most important ranking factors, and it also establishes your brand as a thought leader in the industry.

Make sure that all of the content on your content is relevant, insightful, and valuable to your audience; this will go a long way towards establishing trust with prospects. On top of writing posts that are actually useful to your prospects, you’ll also want to be active on social media channels because this builds an online relationship with prospects who may eventually turn into customers.

Great ways to engage your prospects on social media are by asking questions, answering the questions that they post on your wall, and sharing their content with your followers.

18. Prioritize Lead Qualification

When done well, lead qualification can distinguish between those who need you vs. those who simply want you; by finding people that are actually ready/willing to buy, you’ll avoid wasting time on leads that don’t require your attention or resources.

In other words, lead qualification is a critical step in your marketing and sales funnel because it allows you to cut from the bottom of the barrel—those who aren’t ready or willing to buy.

By incorporating a proper lead qualification process during the marketing and sales stages, you’ll be able to improve productivity by focusing on leads that matter most. Lead qualification should ultimately help your team separate the ‘wheat from the chaff’ and focus their efforts on opportunities that are most likely to convert to customers.

When done well, lead qualification can distinguish between those who need you vs. those who simply want you; by finding people that are actually ready/willing to buy, you’ll avoid wasting time on leads that don’t require your attention or resources.

19. Perform On-Page SEO

Even though Google has released over 200 ranking factors, there’s one that trumps them all: content. By positioning your website as a thought leader in its field and optimizing it to rank high for certain keywords, you’ll be able to capture the attention of qualified leads that are actively searching for what you’re offering.

At its most fundamental level, on-page SEO refers to those elements you can control on your own website, including page titles, meta descriptions, URLs, images, and headings.

In order to rank how you want to on search engine results pages (SERPs), you need a strong understanding of how these elements come together on the page to affect the overall ranking process. Here’s a breakdown of some key areas:

Blog Post Headlines

You can’t have great content without a great headline. And just as your blog post headlines are important to the success of your content, page titles are equally important for success within on-page SEO. The more specific you can be with your titles, the better they will serve you in ranking higher on SERPs — especially if your title targets popular search terms.

Page URLs

Page URLs also play a big role in on-page SEO for lead generation, as they can help you rank or completely tank your chances of ranking. The decision you make when choosing the URL slug for a given blog post will serve as the foundation for everything else built on top of it, so you should aim to use specific keywords that will play a role in your ranking.

Meta Descriptions

If you want people to click on your search result above the countless others listed, then you need a meta description that captures their attention within the first few lines. It’s also important for informing Google exactly what it is that your page is about, so it’s recommended that you address your target keywords within this section.

Headings and images

Google rewards well-organized content structures, so headings and images can also play a role in what you choose to put where. For example, if the heading for your blog post serves one purpose and the heading for your page serves another, then Google will penalize you for not properly organizing your content.

There are many other components that contribute to on-page SEO, Check out Neil Patel for more on-page guidance.

Important notes – Blog headlines: should include primary keywords and secondary keywords with medium to long-tail specificity; page titles: should be targeted and include primary keywords and secondary keywords; Meta descriptions: should include the primary keyword and focus on building an overall narrative for your brand; Headings and images: should serve a purpose and provide context. For great SEO check out – Vision Friendly

20. Optimize Your Website's Page Speed

If your website takes too long to load, it will cause a significant drop in the number of leads you’re able to capture – why? Because 57% of people expect a webpage to load in 2 seconds or less. Google will also rank fast websites over slower ones.

Long loading time = more visitors leaving your site before it finishes loading = poor user experience that leads to a drop in conversions

In addition to this, Google has been using website speed as a ranking criteria for years. A slow website will get ranked lower on search engine results pages (SERPs) because it is assumed you have less content of high quality. This means people interested in the topic you write about will have less incentive to go to your website, or they might go but immediately leave once it takes too long to load.

21. Partner With Other Companies

If your product solves problems that another company is facing, leveraging a referral program could be an effective way to drive traffic to your website while simultaneously increasing the likelihood of qualified leads actually purchasing. Utilize each other’s email lists to help boost your lead generation.

22. Focus on Value Not Features

Instead of offering ten different features, try focusing on one benefit – this strategy will create more demand in the market because you’ll be fully focused on solving one specific problem. When a buyer is looking for a solution, they won’t be overwhelmed by different features – this will give them the opportunity to realize that there’s only one right choice.

When it comes to generating leads for your product, you should always keep this strategy in mind – instead of focusing on tons of features, try offering value first because people don’t care about the product itself; they care about what it can do for them and how it can improve their business.

You need to understand that people aren’t getting excited about your product – they get excited about results, not features. If your company is only focusing on features, you’ll never be able to build a strong brand because you don’t have anything unique to offer.

23. Use Live Chat

Live chat leads to increased lead generation. The most common reason is that it takes the conversation offline, where the potential customer can ask more questions in-depth and come to an informed decision about their purchase.

Another benefit is that it’s easy to measure the success of live chat through conversion tracking. It’s simple to set up goals in the chat software, which will show you at what point in the conversation leads are getting interested.

Live chat helps make your website more mobile-friendly. Since it takes the conversation offline, customers are able to visit your website on their phone while they’re talking with a sales representative. Since they’re already engaged, the customer will be more likely to respond to your call-to-action when they get off of live chat.

Live chat gets people talking fast!. Since you’ll have a competent representative available for your potential customers at all hours of the day, there’s no reason to leave it till later. Live chat speeds up the process of connecting with a live person and taking the conversation off of your website.

Live Chat

24. Use Personalized URLs

By customizing uniform resource locators (URLs), there’s an increased chance that your landing page will be shared on social media – this strategy is especially effective if the link incorporates a person’s name. 

When a person shares a customized URL, they aren’t just sharing an advertisement; they’re sharing their name and brand affiliation with your product. This is because the personalized URLs turn your company’s advertisements into endorsements from real people: in fact, it can be argued that this has a more significant impact than traditional advertising.

If your product is one that people want to share, the use of personalized URLs provides an easy way to track referrals and quantify your return-on-investment (ROI), which makes it easier for you to scale your marketing efforts. 

A second reason for using personalization in URLs is to aid in search engine optimization (SEO). Personalized URLs ensure that you’re sending the right message to the consumer and Google, making it easier for your brand to rank higher in search results.

The third way personalized URLs can help your company is by creating a more effective sales funnel: they allow you to track every step of your sales process. With personalized URLs, you can ensure that every visitor is being segmented properly so that they are receiving the right content at the right time. This helps prevent visitors from dropping off before completing your funnel.

To create a personalized URL, it’s best to start with your homepage and ask yourself what makes each page unique. Then find a way to add in your visitor’s name. 

There are several tools that can help you create a personalized URL, such as bitly and Google UTM parameters. 

Remember: If you’re creating a personalized URL for your homepage, it’s important that you identify why each page of your website is unique. If you’re building personalized URLs for a targeted landing page, however, it will be important to read this article about using custom landing pages.

25. Use Video

Videos can help your website stand out from the competition, and they’re unique in that you can offer your prospects valuable information without asking them for anything in return. Video lead generation is a great tool to use on social media platforms, send your prospects a personalized video message!

By investing time into creating high-quality videos, you can tell your brand story in a compelling way that generates more leads.
With the use of video, companies are able to create trust with their customers, letting them know that they are behind the product. The use of video gives potential customers the opportunity to visualize how the product will work for them when they might not be able to do so just by a video. 

By using videos on your website, you can help guide your customers through their buying journey by providing valuable content that is easy to digest and demonstrates the benefits of working with you. In turn, this could increase engagement and decrease cart abandonment. This helps companies generate more leads as opposed to having visitors leave the site before doing any further actions such as contacting you for more information. We recommend checking out Loom.

26. Promote Giveaways

If you’re able to show off your personality while giving away something for free, you’ll be able to engage with new customers in a way that builds trust and makes them feel like they have an existing relationship – this strategy works best when combined with e-mail list capture and lead generation forms.

For the giveaway, you’ll want something that’s unique to your company (and hopefully high value), like a free month of service or other premium account upgrade. You can use an existing promotion like this or generate one specifically for the purpose of lead generation. Running personal giveaways is also an effective way to promote yourself on social media and boost your brand awareness.

To run a giveaway, you’ll need

  • Something to give away (a product or service)
  • Promotional wording for social media and elsewhere
  • Social media accounts where the promotion can be announced, like Facebook and Twitter
  • A way for entrants to enter (e.g., a dedicated landing page on your website, or posts on social media websites)
  • An e-mail list where you can gather the contact information of interested parties so that you can follow up with them after the promotion is complete.

You can run your giveaway for a few weeks (use it as an opportunity to get the word out there), and make sure to notify entrants when it’s ending. Giveaways creates long term lead generation.

27. Use Personalized Language

You’ll have a higher chance of converting leads if you use words and phrases that they commonly use. For example, instead of saying “click here” try using “this” instead because it’s a word that your prospects will be familiar with. Another example is if you were promoting software for accountants, try to avoid using words like “to-do” because most accountants will think of their tasks and not the other way around. Stick with words like “cash flow” instead.

You should use personalized language, regardless of what industry you’re in, but it’s especially effective when you’re in a mature industry where your prospects are well-educated and use complex terminology.

The personalized language you should be using when outbound marketing to people

  1. The person name
  2. Your company name (you don’t want to overdo it because then you’ll come off spammy)
  3. Your product name (if your prospect doesn’t recognize it, they’ll be less likely to convert)
  4. Lead-specific words and phrases that are relevant to your product or industry
  5. Words, phrases, or sentences that validate their specific problem(s)
  6. Sentences that have a call-to-action without being too pushy
  7. Closing sentences that summarize what your product does
  8. Your website URL (best place to put it)

For example, if I was selling a web-based project management tool for engineers, here’s how my email could look:

Hey John Smith! Just wanted to let you know about the latest release of ProjectManager.com :

– We’ve added a feature that automatically organizes and prioritizes your work based on what’s important for you and your team

– The drag and drop functionality is now more intuitive and helpful 

– Check out our tutorials if you’re having any trouble!

You can try it for free here: www.ProjectManager.com

This is just an example of how personalized language can be used in lead generation emails, but it’s not the only way to use it. You could also combine personalization with transactional emails (messages related to specific actions), which gives you double the exposure regardless of who you’re talking to.

28. Use UTM Codes

By adding UTM codes to links that you share, you’ll be able to track their effectiveness and better optimize future campaigns. There are several benefits to using UTM codes, including lead generation.

If you’re not sure what UTM codes are, here’s the definition from G2 Crowd: “UTM Codes are alphanumeric markers that can be added to a URL linking to your website. These tags transfer information about the visitor’s device and behavior when they click the link. This data helps marketers optimize campaigns and track the success of their efforts.”

You can add UTM tags when you’re sharing a link for your product’s website in several ways

  1. Most marketing automation and analytics software allow you to create the links with the UTM codes attached. They look something like this: http://www.website.com/?utm_source=fb&utm_medium=social&utm_campaign=facebook-page-post
  2. Many link shorteners like bitly also let you add the UTM codes. You can set up a free account and create customized links to monitor your campaigns as well as share those links on social media.
  3. If you’re creating hyperlinks in an email, there’s often a box that allows you to add the UTM codes.

UTM codes are critical for tracking your efforts with social media, but most importantly they offer flexibility in sharing links across different platforms with different goals. For example, when someone clicks on a link shared on Twitter with UTM tags, it will show campaign information in your analytics dashboard – like which tweet, text, or link they clicked to get to your site. 

However, when someone clicks on a link shared via email marketing and contains UTM codes, it will show campaign information in your analytics dashboard – like which email and what links were clicked to get to your site. 

The benefit of the latter is that you can market different products with different UTM codes in the same email. For example, you can add a link to your product with one set of UTM tags and add a link to your software company’s services with another set of UTM tags (one for each product).

This way, you can keep track of which links are working best for your different products and optimize future efforts accordingly.

29. Integrate With Social Media

For those that are active on social media, it’s important to integrate your website with different platforms so that users can quickly gain access to its content – this strategy will reduce friction and boost conversion rates.

Social media integration enables the user to seamlessly sign up or log into your website using one of their existing social media accounts, such as Twitter and Facebook.

Why companies should integrate social media

  • Reduce friction and boost conversion rates by easily allowing users to log in via Facebook or Google accounts rather than creating an entirely new account.
  • Provide customer service through your social media profiles, such as Twitter and Facebook, which can result in valuable feedback and market insight.
  • Maintain a consistent online brand voice across every channel – this helps to develop trust, authority and even enhances SEO through link building.

Wrap Up

The future of marketing and lead generation is fast approaching; we’re here to help you get ready. We want to make sure that your business stays at the front of technology trends- like these 29 strategies for 2022!

In the end, lead generation is all about getting in front of your potential customers and building a relationship with them until they become actual paying customers. Whether that happens through things like cold calling or simple Internet searches largely depends on what type of business you have and, more importantly, what products or services it offers.

If you’d like more information about how Visitor InSites can support your company, feel free to reach out anytime. Our team will be happy to answer any questions or concerns you might have and set up a time for us all to meet in person.

Whether it’s an online meeting via Zoom or just a phone call, we are always available whenever our clients need assistance with their digital marketing strategy.

Check out these tips to generate leads in 2022
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What is lead generation?

Lead generation is a process of identifying and securing new sales prospects. It consists of inbound and outbound techniques. Common techniques are email marketing and PPC ads.

How does lead generation work?

Lead generation is the process of getting leads for a business. A lead is someone who has shown interest in a company or product. Leads are generated in many ways. Some common ways of generating leads include word-of-mouth, custom email marketing software, and websites meant to generate interest in products or services.