Privacy Law FAQs

Privacy Law FAQs

Please keep in mind, this is in no way legal advice. We encourage you to reach out to a lawyer on your behalf.  Laws are always updating and we are aware.   

General Best Practices/Requirements

At every platform that you use the data you need to give the user the ability to opt out and then for you to build a suppression list.  At Google. Facebook, at any ad platform the user has ad preference.  You are covered there. 

In emails you should always have an opt out button or unsubscribe link and maintain an unsubscribe list and adhere to the consumer’s choice across all email platforms you use.

On your website in your cookie or website privacy you should have two statements:

  • We use identity resolution technology to do our re-marketing services. 
  • If you no longer wish to be marketed by our company send an email to [email protected].   

California’s Proposed Laws for Privacy Protection


Many have asked and are worried about what California is trying to pass starting 2020.  Here is a great way to easily understand how it will and will not impact your Visitor InSites pixel if it is passed: 

Which businesses the law affects (non-California businesses, too):

Do you do business or have customers (or potential customers) in California? If you answered yes to this question, and you meet one of the following criteria, your company must conform to CCPA regulations:

  • Your annual gross revenue is more than $25 million.
  • Your organization receives, shares, or sells personal information of more than 50,000 individuals.
  • Your company earns 50% or more of its annual revenue from selling personal information of consumers.

Giving consumers power over their data

The CCPA will enable individuals to take a more active role in monitoring and protecting their personal information. Although the regulation consists of complex data safeguards, consumer rights can be grouped into five high-level categories:

  1. Businesses must inform consumers of their intent to collect personal information.
  2. Consumers have the right to know what personal information a company has collected, where the data came from, how it will be used, and with whom it’s shared.
  3. Consumers have the right to prevent businesses from selling their personal information to third parties.
  4. Consumers can request businesses to remove the personal information that the business has on them.
  5. Businesses are prohibited from charging consumers different prices or refusing service, even if the consumer exercised their privacy rights.

Businesses will benefit, too

Consumers want to do business with companies that protect their data privacy. As a compliant organization, you’ll be able to market your adherence, which in turn can help boost sales and customer loyalty.

Not to be discounted is the personal information you collect. You’ll know exactly where the information came from and have better control over its accuracy, enabling you to really know your customers and improve your marketing strategies.