See how Visitor InSites can increase your ROI and help generate additional revenue.
Real People – Real Leads – Real Results
No matter what industry you are in, Visitor InSites gives you a leg up on the competition. By targeting the right people, at the right time our clients are maximizing their marketing ROI, super-charging their lead generation, filling their sales funnels with high quality leads and generating some serious revenues.
Commercial HVAC company drives leads with an Inbound and Outbound multi-channel approach.
We used both site visitor and intent data as the basis of a multi-channel approach that improved our marketing effectiveness, increased ROI and generated additional revenue. By targeting their Google and Facebook ad budget on prospects that we knew were in the market and as well as behavioral look-alike audiences we were able to increase click through rates by 560%. The sales team showed an increase in call activity and close rates related to these leads vs other lead gen sources.
- 560% increase in CTR vs previous targeting
- 225% open rate increase for Outbound (non opt-in) email
- 719% email CTR rates & 2000% increase in ROI
- 68% call increase
- 87% close rate increase
- Avg. sale amount of $25k
A client in the manufacturing space continuously adds $2.3m in sales pipeline every month.
Prior to the pandemic, our primary lead generation source was industry trade shows and meetings. When these avenues were no longer available, we needed to pivot. Using site visitor and intent data we were ablet to not only survive, but grow in this new business landscape. Through a combination of LinkedIn outreach, email and outbound phone follow-up we have been able to add an average of $2.3 M in sales per month.
- Approx. 525 monthly leads generated
- Avg. sale amount of $30k
- 15% of leads result in sales ready pipeline opportunities
We used our site visitor data on Facebook and email to increase revenue by 920%.
We used both site visitor and intent data to forces marketing and sales efforts. This data allowed us to refocus current Google and Facebook ad budget to directly target the people we identified and behavioral look-alike audiences. We also incorporated an outbound strategy of email outreach and phone follow-up with the people we identified.
As a result of these changes, we experience exponential revenue growth while reducing cost per acquisition.
- Increased revenue by 920%
- Reduced CPC by 71%
- Avg. sale amount of $15k
- 468% email CTR rates