The Best Way to Identify Website Visitors in 2021
The key to grow any business and gain new customers is through identifying your prospects and their needs. The goal is to showcase your services or product’s value by answering their concerns and solving their problems. But how would you know who those customers are what they need? One of the best sources of this information is to identify website visitors. Technologies that identify website visitors give you insights into potential prospects and their needs.
These technologies and the insight they provide power every decision, from strategic to tactical, from the board room to your line-level employees. Capturing this critical insight and using it effectively could be game-changing for your sales and marketing teams, especially in the B2B market. Here’s what you need to know about these new technologies that identify website visitors.
How to Identify Website Visitors?
A website visitor identifier recognizes and saves the data about the person or the company who visits your website. Older versions of website visitor technologies such as Lead Forensics, LeadFeeder, Canddi, Who ls Visiting, etc., can only provide you with a visitor’s company name through their IP address.
Visitor InSites uses advanced technology called Identity Resolution that enables you to identify website visitors, by name and provides you the specific person who visited your website not just a business name. Visitor InSites gives you the needle (the person visiting) instead of the haystack (a company name). You’ll receive your visitor’s name, email address, company, title phone number, business email address, and even their personal LinkedIn profile.
Anonymous website visitor identification allows you to reach out and continue the conversation your visitor began by visiting your website. With anonymous visitor identification, you can generate more leads and close big deals by gaining vital information when you identify and understand your website’s traffic.
Why Identify B2B Visitors in Sales & Marketing?
1. For Marketing Strategies
Your marketing team needs detailed information about the market to build their strategies. Want to know who is clicking your AdWords? Who is in market for what you offer? Would it help to know which type of content good prospects engage with the most? Or which traffic sources generate the hottest leads? Try Visitor InSites. Identifying the specific person who visited your website helps to build more robust, better-targeted marketing campaigns by fetching these crucial insights. Website visitor data is crucial to marketing success.
3. For Strategizing around Buyer Personas
Buyer Personas are crucial in sales and marketing. These are tools to define your marketing strategies by finding out whom you must target. Buyer personas are characteristics that include your ideal customer’s age, occupation, interests, location, buying and spending habits, pain points, etc.
They must be statistics and data-driven, and not mere guesswork. When you identify website visitors, the insight you gain helps to create effective and well-defined buyer personas. As a result of being able to view the specific individuals, their company, and their titles visiting your website, you can better predict how they will proceed through in their buyer’s journey to the conversion stage, the ultimate first-party buyer intent data.
2. For Ease in Sales Tactics
Similarly, your sales team can benefit from this technology by knowing the exact person who is on the path to purchase for what you sell. They have clear insight into the people browsing your products or services and can reach out to them personally. It increases their productivity and efficiency and reduces the time to find a new lead. It also keeps aggressive sales tactics at bay.
4. For a Personal Introduction
It becomes easy to contact your B2B visitors when Visitor InSites identifies your B2B visitors by name, where they work, and their titles. Apart from lead generation, the sales team can connect with their LinkedIn profiles, build rapport, and engage in sales conversations.
Starting a conversation building rapport on LinkedIn increases the chances of converting a customer. It creates familiarity and adds a personal touch, leaving scope for conversions. Sales come from conversations and Visitor InSites allows you to have more conversations with the right people. Here’s some insight on the B2B sales process.
The Final Word
Next-generation technologies that identify website visitors can reinvent the marketing and sales tactics of every industry. It gives deep insights into your prospect’s identities and needs. Visitor InSites aims at transforming the old ways and generating more accurate, refined, and detailed information to generate warm leads.
If you’re not sure where to start or how to get the most out of the data, Visitor InSites also includes personalized training to gain the highest ROI from your site visitors. Anonymous visitor identifiers are one of the best ways to maximize your marketing ROI and grow your business.
How can I see who is visiting my website?
Identify Resolution from Visitor InSites can identify the specific people visiting your website by name, contact info, business info, and social profiles.
Can I see who at a company visited my website?
Yes, Visitor InSites well provide you with the specific people visiting your website and the company they work for.
How to identify B2B visitors working from home?
Identity Resolution from Visitor InSites can identify your B2B visitors working from home no matter the device they're using.
How can we identify unique visitors for a website?
Visitor InSites will provide you the unique visitors on your website, by name, contact info, company info, and social profiles.
What is the best way to track visitors to my website?
The best tool to track traffic is Google Analytics. The best tool to identify individual web visitors is Visitor InSites.
How do I capture email addresses of website visitors?
Visitor InSites will provide the email addresses of your anonymous website visitors. Lead magnets, email pop-ups, opt-in form also work well.
How do you generate leads as a B2B business owner or marketer? You most likely have some stories to tell, as well as plans in