In the world of marketing, understanding your target audience is crucial to the success of your campaigns. Whether you’re a B2B or a B2C company, knowing who you’re trying to reach and what they’re interested in will help you create targeted and effective marketing efforts. In this blog post, we’ll be focusing specifically on B2C marketing and discussing what a “B2C intent audience” is and why it’s important for your business.

What is an Intent Audience?

An intent audience refers to the group of people who are actively searching for and considering products or services that your business offers. These individuals have shown an interest in what you have to offer and are more likely to make a purchase as a result.

Why is an Intent Audience Important for B2C Marketing?

For B2C businesses, an intent audience is particularly important because these individuals are actively seeking out products or services that align with their needs and wants. This means that they are more likely to convert into paying customers and can be a valuable source of revenue for your business.

In addition to being more likely to make a purchase, targeting an intent audience can also help to improve the overall effectiveness of your marketing efforts. By focusing on individuals who are already interested in what you have to offer, you can create more targeted and personalized campaigns, leading to higher conversion rates and a better return on investment.

How to Identify and Target Your Intent Audience:

So, how do you go about identifying and targeting your intent audience?

The best way to identify your intent audience is Visitor InSites. Visitor InSites uses advanced AI technology that can identify who is searching the web for your keywords and who is on your website. Visitor InSites can then feed your intent audience right into your current marketing efforts.

Here are a few other tips:

  1. Use keyword research to understand what terms and phrases your target audience is using when searching for products or services like yours.

  2. Look at your website analytics to see which keywords and referral sources are driving the most traffic and conversions.

  3. Utilize social media and other online platforms to understand what your audience is interested in and what their needs and wants are.

  4. Consider using retargeting to reach individuals who have previously visited your website but haven’t yet converted.

By taking the time to understand your intent audience and creating targeted marketing efforts, you can effectively reach and convert potential customers, leading to increased revenue and success for your B2C business.


In conclusion, an intent audience is a crucial component of successful B2C marketing. By understanding and targeting this group of individuals who are actively seeking out products or services like yours, you can create more effective marketing campaigns and drive increased revenue for your business. By utilizing keyword research, website analytics, social media, and retargeting, you can identify and effectively reach your intent audience.